Finn McCarthy

Profile:

My new company is Lactaid but more specifically I will be making a series of ads for their product Lactaid. Lactaid is a large pharmaceutical company, and Lactaid is their product for people with lactose intolerance. There is a large company that seeks to provide an antidote for peoples various ailments, while reaping (a large) profit.

I want this ad to take place in Wisconsin, because they are known for their cheese and dairy. I want this to be in an area with a large African American population, since they are statistically at the highest risk of having lactose intolerance, and would be the most affected by the product.

Brand advantages:

• Small
• Works
• Essential

Brand attributes:

• Caring
• Family
• Respected
• American

Brand experience:

• Old
• Respected
• Owned by Johnson and Johnson

 Goals:

I want to do a series of posters, each poster being composed of an upper and lower image. The lower image will be of the lower half of someone who has had dairy without lactose, showing obvious discomfort, I.e. gripping their stomach or sitting on the toilet. The upper image will imply someone who has had dairy AND Lactaid. The upper image will show someone’s upper half next to a dairy product, and/or Lactaid, being happy and relaxed. The images will come together and line up perfectly to give the illusion of one single person, giving the ads cohesion between the two images. The Lactaid logo will be on the top center of the poster, and in one of the lower corners the sentence “cut the hassle, not the cheese” or “cut the stress, not the cheese”

The call to action is that I want people to buy the product to ease their own stomach issues.

Reuben Turbow

Gemma Jusseaume

Part 1: Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. An ad for that displays  “A platform of inspiration”. Pinterest has their local headquarters in San Francisco, with over 500 million monthly active users. Pinterest mostly allows users to get inspiration and gather ideas, but they also allow businesses and online stores to sell through the app. I'm advertising the app pinterest, the idea that you can build your own collection of ideas, some broad and some specific like your favorite hairstyles, and how you can create your own board of ideas to look back on and use for inspiration. For an example of my three boards one might be a collection of shoes, one might be outfits, and one might be hair sytles. Or i might do all 3 boards shoes but different shoe brands. Keep in mind my ad if For Pinterest not the shoe or clothes. The mission of this is to get people to use pinterest instead of like google or instagram to find personalized inspiration, because it's so organized and adaptable. The social values it has are inspiring people to create lives, activities, they love, fostering a culture of belonging, finding others that like the similar things to you, and acting as one way to achieve their mission. Pinterest has a very versatile workplace for users, you can create anything you want from your smartphone, ipad, laptop. I'd gather attention by having these posters all over towns on bus stops, having broad posters like shoes, everyone wears/needs shoes. 

Part 2: My target audience is mostly women anywhere from 10 to 40, mostly in the US, and europe. A lot of American girls gather inspiration from the European industries because their style is more classy and timeless. The country that uses Pinterest the most is the United States, which gathers inspiration from other countries. 

Part 3:

Brand advantages: Large user base, Organized, community, customizable. 

Brand attributes: Simple, Innovative, 

Brand experience: Shopping, International

GOALS section

I want people to feel inspired, supported, and sure about themselves and about their ideas. The objective is to get people to download pinterest and use it as inspiration and organization instead of other social media platforms. For people to visit the app or website and feel excited about how many other people have similar ideas, style, and art. Call to action could be “Find and personalize your inspiration!” 

Neeshar Lama

The name of the brand is Rom&nd

It’s a fairly large makeup company focused on empowering individuals to express their unique identities through vibrant, color-centric makeup experiences

The purpose of my campaign is to advertise that makeup is for anyone. It’s not limited to a certain demographic.

They will be advertised in New York City which out of all the cities in New York, uses the most public transportation.

My target audience is everyone. People of all ages, race, sexuality idc

For my poster I will have two subjects facing each other. It will be a side shot and the subjects look drastically different from each other (gender,race) One subject will be doing makeup on the other. The background will be off white/tan, and on the bottom it will have a rectangular statement color that blends well with everything (pink, green, blue, etc.) within the colored box it will have the slogan and beside it on the left, one of the Rom&nd products. To put it all together The company name will be in the top right corner so it’s not too overpowering.

Samten Wangchuk

1. The company is Buldak Ramen, it sells spicy instant ramen in many different flavors. The mission of the company is to let people cook up something fast when they don't have time to cook a proper meal but also have something tasty to eat for cheap.
2. Im targeting mostly young people that don't have time to cook.
3. Fast, Easy, Tasty

Leo Eichenberg

Company Profile: 

Holafly is an international travel company specializing in eSIM cards for people travelling abroad. A relatively new startup, the company is based in Madrid, Spain, and was founded in 2017. Holafly specializes in cost - effective mobile data, with seamless connecting experience without high roaming charges or the inconvenience of switching eSIM cards as travelers switch between countries. Their mission is to make eSIM cards more affordable and easy-to-get, to improve the travel experience for all.

The obvious destination for Holafly ads are in and around large international airports. The target group is international travelers, who will be susceptible to such ad campaigns. If international regions are allowed for this project, then top target areas are London Heathrow Airport (Terminal 2 (TW6 1EW), Terminal 3 (TW6 1QG), Terminal 4 (TW6 3XA), and Terminal 5 (TW6 2GA)), Dubai International Airport(DXB)(35566 UAE postal code), Seoul International Airport (ICN) (22382), and Istanbul International Airport(IST)(34283). If this project is supposed to be domestic only, Atlanta International Airport(ATL)(30320, Atlanta, Georgia), Los Angeles International Airport(LAX)(90045, Los Angeles, California), and  John F. Kennedy International Airport(JFK)(11430, Queens, New York).

Brand Attributes: Based in Madrid, Spain, in 2017. Relatively new to the market, but a very fast - growing startup making waves. Steadily expanding operations to more countries.

Brand Advantages: Competitive prices, low roaming charges, avoids need for physical eSIM cards, 24/7 customer support, affordable, data plans for many countries and regions

Brand goals: Holafly’s main goal is to make international travel easier by providing affordable and reliable cell service across international borders free of high roaming charges or physical SIM cards. Stives to provide seamless connection experience.

Project Goals: 

I want my ad to target international travellers who are maybe in need of a SIM card or are presently having a bad experience with another company and would be affected by seeing another option that appears better. For some target viewers, simply having it be the first name they see would be enough. However, for others who maybe used one eSIM company they weren’t happy with and are planning to travel again soon or people planning to use a different eSIM while travelling, the ads goal is to encourage them to check out another option. I want people to consider if there is an easier option on the market. Oftentimes, travel is stressful, and getting a SIM card for travelling can contribute to that. I want my ad to have a calm, soothing look to it which represents how the company wants to market itself – as an easier, less stressful option. The ad should play off of people’s stress about travelling a little bit.

Coline Comblin

Instax is a brand, marketed by Fujifilm, specializing in instant cameras, film, and printers. Instax was first introduced in 1998, and has become a leader in the instant photography market, offering a fun and creative way to capture and share memories.

Instax offers a diverse range of instant cameras, compact photo printers, and film options.

For this campaign, I advertise the Instax Mini 11. It is an instant camera with an automatic exposure adjustment, a selfie mirror, and a selfie mode.

Brand advantages:

• Affordable
• Easy to use
• Instant photo print

Brand attributes:

• Playful
• Creative 
• Nostalgic 

Brand experience:

• Interactive
• Memory making 
• Social connections

This advertisement will be displayed in Clarendon, Arlington County, Virginia (22201), targeting  Gen Z and young Millennials (ages 15-30). Clarendon includes Connected Bohemians, who are tech-savvy, and like to check the latest on Instagram. 

The goal of this campaign is to make people want to buy the Instax Mini 11 by showing how it’s the perfect way to capture and keep memorable moments. I want people to see the Instax mini 11 as the ideal product for taking fun, instant photos that they can hold, share, and keep forever. The print offers a nostalgic aspect of the experience, which digital pictures cannot provide. 

Jonah Brochard

Part 1: RXBars is a company that specializes in making protein bars. It is relatively small, with an employee size of 200-500 employees. The company is distinct because of its transparency, and simplicity of ingredients. My goal is to highlight the simplicity of the ingredients, and how healthy it is.

Part 2: 

Location:Norfolk, Massachusetts. 

Reasoning: 

I want to target middle aged adults, because young adults aren’t as interested in the ingredients in their foods, and older people wouldn’t be as interested in protein, and building muscle. I also wanted to advertise to wealthy people, as the bars are on the more expensive side. Norfolk County is a perfect country because it has the largest population of “Township Travelers”, which are middle aged, upper income, with a mix of kids and no kids.

Part 3:

Brand advantages:

Simple

Transparent

Direct

Natural

Brand attributes:

Affordable

High-protein

Direct

Diverse Flavors

Brand Experience:

Tasty

Healthy

After seeing this poster, I want the viewer to think about buying my item because of how transparent and simple the ingredients are.

Diego Guevara

1. North Face is a multibillion dollar company with various influences internationally and mainly sells urban and outdooring gear. I am trying to specifically market our jackets and different, maybe more niche labels in our target marketing area. Our company's mission is to create interesting clothing that works for all environments like streets or heavy outdoors. We sell all types of clothing from hats to backpacks to pants or to jackets. We emphasize exploration in all forms whether it be urban or outdoors and works anywhere.
2. I chose to place my advertisements in Maui county. I think it would be beneficial here because North Face doesnt have too large of a presence in Hawaii and Hawaiians are some of the most likely people in the United States to travel to pacific Asian countries like Japan where purple labels are found and there are plenty of mountains to climb for labels like summit series. The income alongside age range in Maui county is good too as there are fairly wealthy people capable of travel and also young people who may be more interested in streetwear lines or exploring the outdoors.

Advantages

High performance

Innovative

Wide range of product

Brand widespread and recognizable

Suitable for Urban and Outdoors

Stylish

Attributes

Durability

Quality

Versatility

Exploration

Innovation

Outdoorsing

Sustainability

Experience 

Community

High Tech usage

Good customer support

Customer consideration

Good comfort

Recognizable brand name

Feeling of good performance

My goals are to make people feel inspired and motivated to explore, especially travelers like the ones in my target campaigning sections, who would probably want to visit Pacific Asian countries. I want them to think of North Face as something that you can wear no matter where you are and not simply mountainous regions while still emphasizing the power and strength North Face continues to offer in those said rough climates.

Sam Magar

Part 1:

The North Face is a company that makes clothes and gear for outdoor adventures. Their headquarters is in Denver, Colorado, and they sell their products all over the world. They make things like jackets, backpacks, shoes, tents, etc that are built to handle tough weather. For this ad, I am focusing on beanies . This product is great because it helps people stay comfortable and protected while exploring the outdoors. The North Face believes in adventure, protecting the environment, and making high-quality gear. They also try to be eco-friendly by using recycled materials and finding better ways to make their products.

Part 2:
The ad is made for people in Marin County, CA. Many people there love hiking, camping, and being outside. The North Face is great for people that love the outdoors, but it’s also popular with people who like stylish everyday clothes.

Part 3: 

             Brand advantages: Strong, long-lasting, stylish, and good for the environment.

Brand attributes: Cool, tough, outdoor-friendly, and high quality.

Brand experience: Fun, adventurous, warm, and protective.

Goals:

With this ad, I want people to visit https://www.thenorthface.com/en-us . I also want them to feel excited about being outside and trust The North Face to keep them comfortable and ready for adventures.

Charlie Winter

M.A.D.D, or Mothers Against Drunk Driving is a non-profit organization with the goal of stopping drunk and drugged driving, and helping the victims of accidents caused by drunk driving. It’s a very big non-profit in the US, and values accountability, and making sure victims get the reperation they need.

My target area is Ector county in Texas, a county that contains Odessa, the city with the most drunk driving casualties and accidents in the country. A demographic that lives here are ‘Country Casuals’, a group that tends to own a Lincoln, watch rodeos, and has less technology than the average household.

Brand Advantages:

• Non-Profit
• Wide Reach
• Supports Victims

Brand Attributes:

• Inclusive
• Supportive
• Recognizing
• Acountable

Brand Experience

• Unwavering
• Helpful
• Personal
• Determined

Lucca Sweet Zapata

Premier League—The most competitive men’s soccer league. It is based in England but consists of players from around the world. There is not a problem with current viewership, but the primary goal of these advertisements is to increase viewership and excitement among the viewers. It takes pride in its competitive atmosphere and inspiring players. 

These ads would be placed in bus shelters in rural cities in Montana, as sources say people living there watch soccer the least compared to other states in the country. The zip code lookups show that almost everybody is white, and other sources have data showing that white people express little interest in soccer. 

Brand advantages: Most competitive play, best coverage

Brand attributes: Compelling, Inspiring, Competitive, Unpredictable, and Exciting

Brand experience: Joyful, fulfilling, engaging

Alex Martinez

• Location: Mainly California
• Large scale chain, but not too common. It’s a sort of special thing. 
• Services: Food, drive through, etc. ALSO sometimes does pop-ups. 
• Social values: consistency, cleanliness, quality. 
• Type of workplace: clean, efficient, but also hard-working. Customer service is a priority.

• Country: America
• State: California/Southern West Coast
• Stores are placed in more rural areas, to cater to people traveling or on road trips (a large portion of our customers). 
• Prices are extremely reasonable to cater to lower income people/people of all types.

• Brand advantages: speed, taste, drive through, 
• Brand attributes: quality, cleanliness, customer service. 
• Brand experience: Southern California “vibe, diner-like feel, classic American food.

I want to spread the word about the not-so-secret menu. I think it can be hard to generate excitement about food, but something branded and known as a secret can make customers feel special and excited to go to In-N-Out. It holds potential to boost sales because of this. I want people to feel like they should get in on the secret, and make the trip to In-N-Out. I think it’s kind of in our nature; a type of FOMO.

My posters will feature a red backdrop with iconic In-N-Out graphics that are reminiscent of the brand, which will have not-so-secret menu text clearly incorporated into them. At the bottom there will be the normal In-N-Out branding and motto. The idea is that the viewer will see this and instantly be reminded of a glorified depiction of the retro In-N-Out style. I think the “secret” branding will make them feel as though its a special thing, and incline them to visit/buy.

The purpose of my campaign is to create a sense of FOMO in people who see the ad about the “not so secret menu,” driving them to visit In-N-Out. The goal is to boost sales and spread the word about the secret menu to those who may not know it really exists. It’s about making the customer feel special.

My target audience is Texan middle-class uneducated parents with kids, as well as teenagers of all typers. Uneducated people are more likely to buy fast food due to the health education factor, as well as their options statistically being more limited due to cost. I chose people in Texas because In-N-Out has recently expanded, adding many locations in texas. As people there are new to the chain, they may be less familiar with the Secret Menu.

Alejandro Plascencia

The company I'm making an ad for is FIFA. I want to promote the upcoming World cup in 2026. The world cup is hosted every 4 years making it a unique experience.

The Targeted City is San Francisco, California specifically Union Square (94102). The audience I'm targeting could be any age, kids, middle aged and elderly. Since soccer is for everyone.

Advantages:

Entertaining, Competitive

Attributes:

Organized, Frequency

Experience:

 Fun, Unique, Entertaining. 

My poster will include the three biggest players in the world, Like ronaldo messi and neymar. Il; be advertising tickets to the people that see my poster. I'll target all of the North American countries and target the three biggest states of each of these countries. 

Mateo Thill

Nissin is a food company that manufactures Cup Noodles ramen, the father of instant ramen. They produce many different types, such as chicken, beef, shrimp, and more. Nissin was founded in 1958 in Japan, and invented Cup Noodles in the early 1970s. Cup Noodles are available at almost any supermarket or convenience store, and online from places like Amazon. Our main focus is to provide a convenient, quick, and affordable instant ramen in an easy ready-to-eat cup. At Nissin, we value sustainable growth, while addressing social and environmental issues through innovation and creating new food culture, and our mission is to provide the world with safe to eat, delicious, healthy food. 

The targeted city is Berkeley, California, specifically downtown and the area’s around the University (94720). The target group is college students, as they often need an easy, cheap, and reliable meal; which is exactly what Cup Noodles is.

Advantages:

Affordable, convenient, safe, quick

Attributes:

Reliable, easy, delicious, sustainable

Experience:

Kind, valued, loving, supportive

For the poster, I want to convey a message to people that Cup Noodles are very convenient and you can take them anywhere. I want the audience to feel motivated and encouraged to buy it, and to crave it.

Nia Bell

Rit Dye, founded in 1916 shortly before World War I,America had just got cut off from its primary source of dyes in Germany. Charles Huffman began experimenting with fabric dyes to use at home. Huffman named his new product Rit in honor of a friend, Louis L. Rittenhouse. The dye is a well-known timeless American brand offering fabric and wood dyes for household use. Its range includes solid and powdered dyes, known for being easy to use and versatile. Rit Dye's mission is to inspire creativity and individuality, empowering consumers to customize their clothing and crafts. The company values sustainability, diversity , and  a creative workplace.

The target market is in Manhattan, New York (Zip Code 10017) in california,  this area is known for its diverse fashion scene and trend-conscious residents. The focus group  is on 18-30 yrs, who are typically trend-conscious, socially aware, and active on digital platforms. This group seeks unique, customizable fashion statements that reflect their personal style and values. 

Brand Advantages:

• Easily Accessible
• Well-Known
• Timeless
• Versatile

• Brand Attributes:
  
  
  • Sustainable
  • Good Reputation
  • Familiar
    
     
• Brand Experience:
  
  
  • Easy to Use
  • Reliable
  • Satisfied 
     

The goal of this Ad is to inspire people to add color to their wardrobes by customizing clothes with Rit Dye. The campaign aims to encourage influencers  to set trends with Rit Dye and promote a sustainable, personalized fashion movement through social media like tik tok and instagram. The goal is to get more consumers not only to buy and use dye but to get more people to find a personal style and sense of self  through clothing.

Chloe Arceno

Red Bull is an Austrian energy drink company known for its high adrenaline branding, extreme sports sponsorships, and record-breaking stunts. Red Bull operates in 175 countries and sells over 11.5 billion cans annually. The brand extends beyond just energy drinks, building their brand around adventure, action sports, and pushing human limits. What I’m advertising from the brand is their new flavors of the Red Bull Energy Drink, which is marketed as a functional beverage that enhances performance, focus, and endurance. Red Bull’s mission is to push and inspire their customers to follow their passion, step outside boundaries, and promote personal excellence, hence the company’s slogan “Red Bull Gives You Wiiiings”. Their workplace was built to reflect the brand’s culture. With fully connected meeting rooms, two gyms, and a cafe, their intention was to create a creative space to simulate creativity and innovation while also promoting focus and concentration that allows communication with other colleagues for blended ideas. The location I chose was around the UCLA campus, the zip code being 90024. I picked this area because college kids are constantly in the area. These students need energy to pull all nighters but also the demographic in this area consists of the younger crowd. 25-44 year olds who are most likely into fitness and action sports which are consistent in the LA lifestyle. Perfect for Red Bull. 

Brand Advantages: 

• Diverse partnerships (sports, music, etc) 
• High Performance
• Strong Identity 
• Global Reach 

Brand Attributes

• Energetic
• Daring 
• Youthful
• Iconic
• Global

Brand Experience   

• Unique
• Vibrant 
• Limitless
• Exhilarating 
• Engaging 

I want those who see this poster to buy Red Bull, specifically the edition featured in the ad. When people see my ad, I want them to think that Red Bull isn’t just a drink but a lifestyle, or “hey this flavor looks sick, I should try it”. I’d like people to feel excitement when seeing my poster, like the urge to do something spontaneous or adventurous and maybe feel a little bit of FOMO, if they don’t have a Red Bull they’re missing out on the energy and experience needed to succeed. I want people to know that there are new limited edition flavors and that the brand is connected with high performance and that they too can achieve what they want with Red Bull. 

Reuben Turbow

Nokona is a high-quality baseball equipment company that mainly focuses on gloves. Nokona isn't a very prominent brand due to their big competitors Rawlings and Wilson. I feel like Nokona is like the glove version of Lucid, a car brand that isn't very well known. Nokona takes pride in the quality of the glove, more specifically the leather. The specific product I'm advertising is their gloves. The purpose of the campaign is to go purchase a Nokona glove and get the name out there. I want my bus shelter in San Diego because of the sunny weather and beaches, but also because it has a lot of youth and a lot of old heads and adults. In the area code that I chose, 92109, has family life and life without kids in a very wealthy neighborhood by/on the beach. I think some Nokona gloves are on the higher end of the baseball glove market and it would be an easier pitch towards wealthy people.

Brand Advantages: No bad reputation, good reputation, 

Brand attributes: Good quality, American made, looks good

Brand experience: No drawbacks, a good feeling, good looking glove, thousands of compliments,

I want the kids to be inspired to play, and I want the old heads and adults to get a nostalgic feeling when seeing the ad-kind of like “oh, I would love to play catch with my son.” Or “I haven't played catch with pops in a while, I should get a Nokona and play catch.” I want people to pass by and think of playing catch with a partner and have Nokona stuck in their head. I want the passerbyers to envision a fun game of catch in three different locations; the beach, a baseball field, and a hilly open field. 

At the middle bottom of the poster, there will be the Nokona logo with the word Nokona in black. Behind it, is a POV shot of a hand holding up a Nokona glove about to catch a baseball. The glove is in the foreground while there is a drawn little boy or girl throwing the ball while standing in a grassy field. The sun is out with blue skies. In the middle top of the poster it will say, “A quality game of catch,” or “A game of catch worth playing” in black font, like the Nokona logo.

Kylie Arceno

Pinterest, “pin + interest” is a social media platform that helps people find inspiration, collect ideas, and share them with others. Unlike other social media apps that focus on social interactions and media updates, Pinterest is more about discovery, it’s an app where users can explore new ideas and organize them into visual collections, called boards and pins. Founded in San Francisco, California, by Ben Silbermann, Paul Sciarra, and Evan Sharp, the app has grown to over 533 million monthly active users worldwide, with a strong presence in countries like the United States, Brazil, Mexico, France and Germany. Pinterest’s mission is to spark creativity and innovation, giving people a space to explore their interests, and turn their ideas into reality. 

Brand Advantages: 

• Visual Content
• Target Audience
• Easy Shopping
• Lasting posts

Brand Attributes: 

• Inspirational 
• Discovery 
• Visionary 
• Customized

Brand experience: 

• Personalized home feed
• Easy to use
• Endless inspiration
• Community engagement

After seeing these posters, people should feel inspired to use Pinterest as their go-to platform for discovering new ideas. I want the audience to feel excited and curious about using Pinterst, realizing that it’s more than just an app, but a way to bring their ideas to life. Instead of turning to another search engine or social media platform, Pinterest should be their app that comes to mind when looking for inspiration. 

This ad campaign will be targeted toward the audience in San Francisco County, California. I chose this location because of the population of adults, aged from 25 to 44 year olds, many of whom don’t have kids. This group is more likely to be active on social media and have the time to explore new ideas and inspiration. 

Ynes Chavez

The company I will be representing will be Ariana Grande Fragrances. This company creates great quality perfumes which are distributed all around the world. This company creates unique fragrances that are meant to evoke different moods and phases of love. The purpose for this advertisement is to promote how these perfumes are made out of natural ingredients and healthy. The ad campaign will be scattered in LA mostly around Hollywood because I am advertising these products to younger people who are more likely to buy the products, which are the kind of people in this area.

Brand Attributes: 

Attractive

Refreshing

Sensual

Iconic

Brand Advantages: 

Clean

Natural

Higher Quality

Brand Experience: 

Playful

Fun

Nostalgic

Positive

This advertisement is meant to promote how clean, healthy, and natural these products are, the natural products will add a feeling of a refreshing scent. This will compel people to buy the products and try out these fragrances. This is meant to catch the attention of people in their late teens and/or young adults. Younger people listen to Ariana Grande so therefore her fragrances would likely be targeted at the same audience.

Hannah Hajnal

Part 1: The Honest Kitchen Pet Food is popular and well known for their organic and beneficial pet food globally. It was created in 2002 and began its creation in San Diego California. It was founded by Lucy Postins. This company offers fresh produce and are free from fillers. The Honest Kitchen makes healthy and human grade food for both dogs and cats. It's designed to make sure the food is high quality and nutrious almost good enough for humans to eat. My design will have pictures of dogs that are real in my life, and I'm thinking to do a simple yet modern design. The Honest Kitchen bag of food will be next to the face of dogs with a catchy quote line above both of the items. My goal is to spread more awareness to help owners support better digestion and health for your own pets. This bus shelter AD will help promote clean eating for pets. 

Part 2: 

Who: In Los Angeles 

Where: Pet owners are often in LA 

Brand advantages: Performance, Wide Availability, Transparent Sourcing 

Brand attributes: Health-Focused, Human Grade Quality, Allergy Friendly Formulas

Brand experience: Quality, Positive Customer Feedback, Sustainable Prices

My goals of my bus shelter ADs is to make pet owners feel inspired to buy healthier food choices for their pets. I can add a QR code to it to make people feel more engaged with my posters that leads to a link more about the honest kitchen and why it's different from the rest of the other pet foods. (Dogs&Cats).

Qiaoxi Weng

Spotify is a worldwide, large-scale music company that offers a huge library of music and podcasts with both a free version and a premium subscription. The ad focuses on Spotify Premium, which includes ad-free listening, offline downloads, higher audio quality, unlimited skips, and the ability to play songs in any order. The company’s mission is to make music accessible to EVERYONE, ANYTIME, ANYWHERE. Subscribers also get personalized playlists designed based on their music tastes.

My target market is San Francisco, California, a diverse city with many music lovers and young people. It has a large number of people in the 18-34 age group who are passionate about music and interested in tech. Spotify Premium fits perfectly into their daily routines—whether they’re relaxing, working out, walking home, or enjoying late-night drives

I want people to feel that Spotify offers high-quality music for every moment, designed just for them. Whether it’s summer beach vibes, relaxing on a rainy day in bed, or late-night drives while jamming to their favorite song, Spotify makes every journey memorable. I want them to believe that Spotify will create personalized playlists tailored to their taste, ensuring the perfect song for every vibe. With Spotify, they can explore different genres and discover new music, anytime, anywhere.

Brand advantages: 

-High quality

-Fits your needs

-Creative

-Wide selection

-Flexible

-Accessible

Brand attributes:

-Diverse

-Trendy

Brand experience:

-Immersive

-User friendly

-Customizable 

Anthony Scussulim

Arc'teryx is a recognized brand that makes high-quality outdoor apparel, such as jackets, backpacks, and climbing gear for outdoor people. It is based in Vancouver, Canada, and is often recognized for durable and high-performance products under extreme conditions for all activities, from hiking to climbing to skiing. Arc'teryx is environmentally conscious and makes all products with sustainability in mind, not only to create practical outdoor gear, but also products that are environmentally friendly. In this ad, I want to promote their outdoor apparel line in Boulder County, Colorado, where the population is mixed with outdoor people that engage in many outdoor experiences from hiking to rock climbing to skiing. The purpose of this advertisement is to hype-up Arc'teryx's brand values, where outdoor adventurers can trust the company for environmentally friendly outdoor gear, for every adventure. At the first site of the advertisement, I want the audience to be inspired and confident to pick Arc'teryx’s outdoor gear for their next adventure, while also encouraging viewers to visit the website or local store to view the products.

Brand Advantages:

• Durability
• Innovation
• Performance

Brand Attributes:

• High-Quality
• Sustainable
• Technical

Brand Experience:

• Empowering
• Adventurous
• Reliable

Cody Zimmerman

Rawlings founded in 1887 in Saint Louis by George and Alfred Rawlings, two brothers who started a sporting goods store selling things related to Fishing Tackle, Guns, Baseball, Football, Golf, Polo, Tennis, Athletic and General Sporting Goods. They are now based in Maryland Heights, Missouri They currently specializes in baseball clothing and equipment such as, gloves, bats, balls, protective gear, batting helmets, uniforms, bags. Rawlings' mission has always centered on enabling participation by developing and producing innovative, high-performance equipment and protective apparel for the professional, amateur and entry-level player. Their target audience is hot baseball counties primarily on the west coast where highschool baseball teams in So-Cal are usually the best of the best in the nation such as San Diego County and Riverside County where families out their are upper-middle class w kids. There are a bunch of high schools and travel ball teams out in Southern California and its just a perfect match for Rawlings. The main idea of this campaign is for families of younger children who expect them to play baseball to learn more about Rawlings and think about buying them stuff from Rawlings such as Bats, Gloves and many more.

Drake Matheney

Chrome hearts-take photos of people wearing it

Chrome hearts is a luxurious clothing brand designed originally for bikers then evolved to a high end brand for rappers and wealthy people. They focus on simple colors like and black and white, and are known for their high quality materials. They make metal jewelry that's simple. They make sunglasses and other accessories. Their logo is a detailed cross surrounded by a horse shoe with chrome hearts on it. Their target audience is young rich people and Miami Florida has many people who are willing to spend money on luxury items. Specifically Miami beach with the area code 305 because there’s a wide variety of high end shops like this. 

Goal

• Simple
• black/white
• Modern
• Models
• Similar to a fashion show

Antonio Cabrini

Cannondale was founded in 1971 by Joe Montgomery and Murdock MacGregor, based out of Wilton, Connecticut. Cannondale has been at the frontier of bicycle engineering for decades. We supply our buyers with state-of-the-art, sleek bikes that have practical designs that have been perfected and tested by our various teams of scientists and engineers. Since 1971, Cannondale has been trying to provide people with the best possible bike for whatever purpose they need it to serve. In this ad campaign, Cannondale wants to promote their bicycles by targeting people who care about the environment which is why we added the slogan “Pedal to a CO2-free future” the ads will be put up in King County, Washington, 53033, where there is a large population of people who are young-middle-aged and have an upscale income and live in a very new area where there are plenty of people who have time to care about the environment and the money to spend on products that are better for our planet. We chose to target this assortment of people because we wanted to make sure they would be able to afford our products and, more importantly, be willing to spend money on them, and also because they are the perfect age where people start to take their biking seriously. Another reason why the ad will be put up in this area is because of the terrain around it. There are plenty of safe roads, mountains, beaches, and trails that are open to the public where our customers will be able to use our product without the inconvenience of traveling far.

GOALS

• Clean 
• Sleek
• State of the art
• well Engineered
• High quality
• Expensive
• modern
• a better choice to make for the environment
• cleaner for the environment  

Sasha Hartwell

Pt. 1

Malie is the nature of Hawaiian beauty, offering natural and organic products. We are a small business with 3 boutiques with 2 in Oahu and 1 in Kauai. We have now grown to include over 200 products. We range from organic hair care products to tropical body creams to personalized island gifts and sets. Our organic and natural Hawaiian products are the key to healthy skin, healthy hair, and a healthy glow! We heavily value the nature around us and use gorgeous glass bottles rather than plastic to keep our land safe. We are inspired by the paradise around us to create the ultimate tropical package for you!

Pt. 2

Honolulu, Hawaii, United States. In Honolulu there is an expensive mall called Ala Moana Mall where one of our boutiques is located. It is one of the top tourist shopping places and is always filled with people looking to buy something that is tropical and reminds them of an elegant paradise. 

Pt. 3

Brand advantages: helps the earth, organic tropical products
Brand attributes: trustworthy, eco-friendly, natural beauty
Brand experience: luxurious, good customer service

Goals Section:

Come stop by for your luxury experience!

I want people to come stop by our boutique and know what we are there selling and why it is good for them. The goal is to make people feel good through tropical natural products for natural beauty while experiencing the luxury of it all.  

Tessa Lee

 Part 1: 

Smiski is a company that sells many variations of figurines of characters pictured doing different everyday activities. Although the company originates from Japan, its headquarters are located in Providence, Rhode Island. They are most widely known for their blind box collectible figurines but have various products, such as a Smiski touch light and Smiski HIPPERS, which can latch onto your phone or other devices. The goal of Smiski is to add a little magic touch to each room with the glow-in-the-dark feature of all of their products. 

Part 2: 

This ad will be placed in Orange County, California. I chose this area because Smiski’s target audience is mostly younger people/ teenagers, and Orange County has a lot of middle-aged adults with kids. Smiski’s are also more on the pricier side, and Orange County is known to have a pretty wealthy demographic. 

Brand advantages: 

• Portable 
• Trendy 
• Cute 

Brand attributes:

• Blind box
• Unique characters 
• Good quality 
• Creative 

Brand experience

• Nostalgic
• Exciting
• Glow in the dark

After seeing this campaign, I want the audience to feel attached to the characters, making them more inclined to buy. With the characters' unique faces and actions resembling humans, I want them to see that these are different from other collectible figurines. 

Harper Daniel

Stabilo is a large German company that sells writing instruments. They were founded in 1855 in Nuremberg as a pencil manufacturer, but in the 170 years since they have expanded and now have products available in over 180 countries (with production facilities in Germany, Malaysia, and the Czech Republic). They offer a wide range of products, including but not limited to rollerball, ballpoint, fountain, and gel pens, a variety of pencil types (graphite, watercolor, color), fineliners, erasers, markers, and highlighters. My advertisements will be for Stabilo’s line of Boss highlighters, which are known for their compact size, chisel tip, and wide variety of colors.  Stabilo’s mission is to enhance the creativity of their customers in all aspects. They are committed to diversity, transparency, and positivity within the workspace. Through their wide range of products, they cater to kids, hobby artists, students, and creatives in general, hoping to inspire them to live creative and inspired lives.

My target county is Alameda County, CA, specifically Berkeley. I’ve chosen to focus on Berkeley (particularly the zipcodes 94709 and 94720, the latter being the UC Berkeley campus and surrounding areas). Berkeley has a demographic that perfectly reflects my target audience—I want my advertisements to reach kids, students, and artists/creatively employed individuals. Berkeley has a decent proportion of families, lots of students due to the UC campus, and over 20% of its residents are employed in the education or arts industries, which corresponds with my ideal audience.

Brand advantages: variety of products, sustainable, experiential, passionate

Brand attributes: reliable, long-standing, committed, approachable, promotes creativity for everyone

Brand experiences: educational, gratifying, colorful, expressive, inclusive

The goal of this ad campaign is to get people excited about being creative in new ways, no matter their background or skill level. Viewers should also understand that the highlighters have a variety of uses—kids can use them as they are exploring art for the first time, students can use them to enhance their learning and notetaking experience, and artists can use them during all parts of their creative process. No matter your passion, you can use and enjoy Stabilo highlighters—and hopefully, these ads will inspire any and all viewers to pick up a new tool to enhance their creative pursuits. 

Maya Mitchell Flores

Part 1: This organization is named San Fransisco Parks and Recreation. This organization markets  the Golden Gate  park, thus the size is pretty large. Many services and products are offered. Advertising the Japanese Garden, its architecture and food. The art section of the park includes the de Young museum and music area, which plays rock music. And an environmental area with flowers, agriculture, and the California Academy of Science. And a lake allows for an eye-opening environmental experience, and scientific experience. The mission is to get people to explore the Golden Gate Park, for them to, in turn, have a positive experience and eventually try (or actually) relax in the park (Or go regurally). And engage in new activities and get to experience what the great park has to offer. 

Part 2: The target market is in Marin County, California. It's situated in the Bay Area, only a bridge away from the park. Mostly, families that inhabit the county,  have children, the children would enjoy the beauty of the park. This sector of individuals listens to mainstream rock perfectly because the park offers at times, free concerts and shows that have mainstream rock sets. The group of people in the county are mostly homeowners with wealthy incomes who can thus  spend money at the park to pay for services/products that are marketed. 

Part 3: 

Brand Advantages;

-Eco-friendly→Help environment with plants/trees

-Good for the soul→Impovres mental well-being, reduces stress

-Community spaces→Allows for a sense of belonging

Brand Attributes;

-Encourages fun and play→A space for everyone to enjoy/animals & kids

-Combating Loneliness→Place for everyone to connect, feel a part of a community 

-Accessible to everyone→All ages/backgrounds, allowing for inclusivity 

Brand Experience;

-Social/community engaging

-Calming

-Encourages outdoor exploration

-Multi-sensory experience

I want people to feel inspired/excited to visit the Golden Gate Park after seeing the posters. The goal is to allow for curiosity and encourage them to explore the services the park offers. The visuals from the poster should spark a sense of calm and wonder, drawing people in with the images of the parks natural beauty and inviting areas. 

Jasmine Liu

Company/Organization Information: The Plastic Pollution Coalition is a nonprofit dedicated to socio environmental advocacy in the fight against plastic pollution. It is a project a part of a larger non profit 501(c)(3) called the Earth Island Institute. The main office of PPC is located in Berkeley, California, with other offices in Los Angeles and Washington D.C. The mission of PPFC is to foster global collaboration towards shaping a greener future free from plastic pollution through public activism and private sector action. Their public campaigns focus on public education and awareness, alerting people on how microplastic pollution impacts human health, and makes its way into the modern human diet.

Country/State: My advertisement will be based in San Bernardino County, CA. According to the Claritas social demographics, this is a quite urban area. A few groups in common that live there are middle-age, ranging from midscale to upper scale–some have families. I wanted my bus shelter campaign to target urban, middle-income areas where plastic pollution and consumption tends to be highest, as convenience and efficiency are core natures of urban life. I also wanted this campaign to reach younger or middle-age audiences, as many of those individuals, as seen in the Claritas demographics, have families, and are likely new families based on their age. Spreading plastic consumption and pollution awareness to newer parents, whose concerns will likely be making sure their kids grow up healthy, will allow younger generations to grow up surrounded by awareness of their plastic use and gravitate towards sustainable behaviors. These younger, financially well-off audiences are more societally conscious, and tend to care more or be more strongly inclined towards greener behavior and being conscious of their health and eating habits.

Brand Descriptions
Brand advantages: Quirky, youthful, action-driven

Brand attributes: Educational, circular, progressive, motivated

Brand experience: Collaborative, welcoming, dedicated

The Plastic Pollution Coalition’s primary call-to-action is to incentivize individuals and organizations to actively work towards reducing their plastic consumption and transitioning to alternative consumption and production practices. My poster draws on the educational goals of PPC to alert individuals of the dangerous impacts of plastic pollution on public health. The bottom of my poster says to “Visit the Plastic Pollution Coalition to learn more and become involved in the global fight against plastic pollution”; after viewers read about the underlying, universal threats of plastic pollution, I want them to be interested to learn more, and start getting involved with PPC or at least begin reevaluating their own plastic consumption behavior.

Genevieve Yang

COMPANY PROFILE section

There are three parts to this.

Part 1: Tell us about the company in general... location, size, range of products or services that it has. Tell us about the specific service or product you are advertising. Tell us about the mission of the company... the social values it has, the type of workplace it has... basically anything that you think will help viewers gauge the effectiveness of your ad campaign. 

◊ Delta Air Lines, Inc. is a major airline in the United States headquartered in Atlanta, Georgia. Delta operates nine hubs and over 5000 flights daily, serving 325 destinations in 52 countries on six continents. Delta ranks first in revenue and brand value among world's largest airlines. The mission of Delta is to encourage wealthy aged 18-30 individuals to travel the world, and choose Delta Airlines. Delta is notoriously known for empathetic compensation and accommodation for any issues.

Part 2: Provide a county+state for your target market and provide some relevant details about a market segment group that resides there.

◊ San Francisco County in California.

This area, San Francisco County, is perfect for advertising travel as it is almost entirely filled with wealthy individuals. Many residents often visit Los Angeles, so they will probably be open to visiting even further places. I chose this area due to their wealth and interest in traveling.

Part 3: Just as with your brandmark project, I want you to add some single-word (or short phrase) descriptions to the following prompts:

Brand advantages: 

Comprehensive

Adventurous

Open Ended

Luxurious

Safe

Brand attributes:

Progressive

Thrilling

Memorable

Relaxing
 

Brand experience:

Empathetic

Welcoming

Dedicated

Warm

Kind

Accommodating

GOALS section

In this section, I want you to describe a call-to-action for this particular campaign. What do you want people to do/visit/think/feel/know after seeing these posters?

After seeing these posters, I want individuals to feel a sense of adventure and desperation to travel and see the world. I want them to realize how much they could be missing out on if they don't travel.

Ian Shyu

Amazon is an American company that sells things online and delivers the package. Amazon prime on the other hand, can have the delivery up to a day. Not only that, but getting it can also bring exclusive Prime savings at Amazon Fresh and Whole Foods Market. This can be used in store or even on the website. Amazon prime can also be used for prime video and prime music. The target audience includes families who buy groceries on a daily basis and older adults who may have difficulty driving. Amazon prime allows the delivery to happen more efficiently. It is also targeted towards people who like watching videos and listening to music. Amazon requires a monthly payment making it primarily targeted towards people who have a sufficient amount of money. 

Brand advantages: 

• delivery up to a day
• exclusive saving at amazon fresh and whole foods market(can be used in store or website)
• fast/efficient
• fresh
• early access to deals 
• access to lots of videos
• ad-free

Brand attributes:

• Great service
• Safe
• Trustworthy

Brand experience:

• Easy to use

I want people to know what Amazon prime is and the what benefit it gives so people would buy it. 

Scarlett Collier

It is a yogurt company that cares about the health of consumers. They’ve changed their yogurts to have less sugars, use natural flavoring, and be in different forms to consume it. Yolpait originally started in France. It’s headquartered in Minneapolis Minnesota and was created in 1965 with a group of six dairy co-ops. 

I want people to look at the ad and think that Yoplait is a healthy option to eat causing them to be more likely to purchase it.

060619CA, 04019Arizona, 32003Nevada, 53053Washington (all of these are places that have a good population of people who have kids and tend to eat more healthy options)

Brand Advantages: Variety

Brand Attributes: Customer experience

Brand Experience: Product quality

Emmi Chang

Spotify is a music streaming company located in Stockholm Sweden with 615 million of users and 239 million subscribers worldwide. Spotify provides music and streaming playlists to satisfy their users with high quality music while also giving opportunities for people to stream and promote their music. The goal of this company is to promote Spotify Premium, which provides unlimited skips and an ad-free listening experience, while also encouraging students to study. The target audience is for students, specifically for teens and young adults in public high schools in California. For the design, I decided to feature the Lofi Girl because she is very well known on the internet for providing Lofi beat playlist for studying. In the design, the Lofi Girl will be studying in different environments which are in the library/classroom during the day, in the bus during the late afternoon, and in her room during the evening. 

Brand advantages: Huge Music Library, Accessible to many devices

Brand attributes: User-Friendly Interface, Shared Playlist

Brand experience: Gives users personalized soundtracks, 

Promote Spotify Premium while also encouraging students to study.

Students in public high schools in California.

Chris Ponicki

1. my brand is procreate a drawing app for iPad. The app is the most famous drawing app. it cares about keeping the product up to date and improving user experience.
2. purpose of the campaign is to show people that digital art is more convenient than traditional art.
3. Target audience is young artists and art students.
4. I'm making a series of posters that show a POV shot of a person holding a tablet and electronic pen. the background would show that they are away from home (ex: bus, park, airplane). On the tablet, it would show a picture that was meant to look like it was a traditional medium. 

Jayden Allen

1. The brand is AriZona Iced Tea. Its a large company that advertises mostly for teens and young adults. It tries to have a kind of “trendy” look with bright colors and designs.
2. This is an advertisement for their fruit juices. This will be displayed at a bus shelter near Bay St. Emeryville because the people going there generally spend a lot of time there and will get thirsty
3. The target audience is mostly teens and young adults.
4. I'm making a series of posters showcasing their popular juice cocktail flavors--Mucho Mango, Fruit Punch, and Kiwi Strawberry. I want the posters to have a plain-ish background with a gradient of the primary colors showcased on the bottles (For example, the Mucho Mango flavor is primarily red, orange, and yellow so the gradient will use those colors). In the middle, there will be the drink itself, and it will be surrounded with the fruits that are in it and semi-melted ice cubes, popping out at the viewer. On the top there will be their slogan “Have an Iced Day” and the AriZona logo will be on the bottom.

Jasper Hamilton

Company Profile:

Part 1: The company that I am choosing to advertise for is McDonalds, as we all know this is a very big and popular company, especially in America so I think this will give my advertisement a very wide appeal. I'm going to just focus on the restaurant in general using popular menu items as my main selling point, describing the ingredients that they are made of. Since this is such a universally popular industry throughout the USA, I won't have to worry about the type of people I am advertising to as much.

Part 2: The location I will focus on is Manhattan, New York as it has a very diverse population and a lot of different kinds of people live there which will give my ad a chance to appeal to all of them. The average age in Manhattan is 38.9 years old which is also good because I think my advertisement will primarily target and catch the attention of people on the younger side. 

Part 3: 

Brand Advantages:

• Good food for a cheap price
• Great customer service
• Usually nearby to a customers residence

Brand Attributes:

• Affordable
• Convenient
• Reliable
• Always Available

Brand Experience:

• Accomplished
• Successful
• Trustworthy

After people see my advertisement, I want them to be considering McDonalds as a candidate for there next meal with the tempting nature of my advertisement. Besides just reflecting the company itself though, I also want people to admire my advertisement and appreciate the visual for what it is.

Emma Beeler

This company is called Sun Bum and it sells self care products, specifically stuff used in the sun like sunscreen, skincare, tanning oil, and aftersun. The company is from Cocoa Beach Florida and was founded in 2010. It was valued at $400 million in 2019 and has around 200 employees. The company has a really chill and beachy vibe and has the logo as “Sunny” the sun bum monkey. Along with selling a bunch of sun related skin and hair care products they also sell some fun branded merch like air fresheners, surf wax, and towels.

The county I chose was San Diego County. Most of the people who live there are wealthy, and split with those who have and don’t have kids. Many of the residents in this country have a graduate education or higher and enjoy outdoor activities. San Diego county is also along the beach and has a prominent surf culture. 

Brand Goal: Protect people from the sun while enjoying it, love and enjoy the product, “trust the bum.”

Brand attributes: fun, fresh, chill, playful, beachy 

Brand Experiences: Created by people who use the products a lot, like surfers, beachgoers, skiers ect. Company sponsors athletes and hosts fun events like surf contests and music.

I want people to see a fun poster that makes them want to get out and go to the beach and enjoy the sun. I also want the poster to feel playful and fun. 

Reagan Tumurbaatar

Part 1: 

Specialized is a company that produces bicycles, bicycle components, and apparel. The company started out as a mountain bike tire manufacturer based in Morgan Hill, California, eventually going on to produce a wide range of bikes. The purpose of the bus shelter ad campaign is to promote the  bikes that Specialized makes in hopes of getting people interested/familiar with cycling and to promote the company to people who already cycle and are looking for a new bike.

Part 2: 

The ad would most likely be shown around Santa Cruz County in California as a lot of people who live in/around the area aren’t aware of the world class riding that they live right next to, as well as the disproportionate amount of people riding bikes from other companies even when they live right next to the headquarters of Specialized.

Part 3: 

Brand Advantages: Big company, fairly well known, great warranties
Brand Attributes: Clean/Modern aesthetic, reliable, robust. 
Brand Experience: Friendly, Fast, Up-to-Date.
 

The goal for this ad is to promote the Specialized company as well as the sport of cycling to people who aren’t really familiar with it. I hope that the posters make people curious and want to know more about the sport and in turn, it would attract more potential customers to the company or for existing cyclists to consider buying a Specialized next time they buy a bike.

Simon Langford

Purina PetCare is a popular cat food brand based in St. Louis, Missouri. It is a large company, and is one of the global leaders in pet nutrition products. The specific product this project will be advertising is Fancy Feast, a popular cat food brand. The company's mission is to provide healthy, tasty, and affordable cat food to pet owners across the country, with 99% of Purina products being manufactured in their own facilities in the United States, along with most raw ingredients used are sourced from the U.S.

Brand advantages: Healthier, More Affordable, 
Brand attributes: Affordable, Tasty, Healthy
Brand experience: Easy, Consistent, Safe

The goal is that after seeing these posters is that they will buy Fancy Feast cat food the next time they are at the pet store, because they would see it on the shelf and be reminded of the ad they saw. If the pet owner gave their cat the food, they could easily become a returning customer.

The target market of this ad campaign is the Miami-Dade County, Florida, because of its high prevalence of cat owners in the area, with Miami being known for its high number of cat adoptions and a large number of pet stores in the city. Along with this, Miami has been named as the most cat friendly city in the United States. Miami-Dade County has a large population of upscale middle aged families, so the chance of a cat owner seeing the bus shelter ad is very high.

Talon Gough

Part 1: I am advertising for Snickers, a branch of the Mars Company.  Invented by Frank Mars in 1930, the Snickers bar got its name from Mars' horse, “Snickers”. The Mars Company, a company that runs many of the most popular candy and snack names in the world, and along with M&M's, remain the highest earning for Mars. Snickers bars are made in New Jersey, but the ingredients come from both North and South America. Snickers are sold all around the world. Some interesting places include South Africa, UAE, Turkey, etc. Snickers itself does around 400 million in revenue annually, and is widely regarded as the most popular candy bar in the world. However, in order to retain their popularity, Snickers has been churning out many different flavors and increased advertising. The Snickers bar is a chocolate candy bar a little over fist size in length. Inside the bar lies nougat, peanuts, and caramel. These ingredients combine to create a mouth-watering first bite, that the company prides itself in. Recently, many different variations of the original Snickers bar have been produced, taking on flavors like butterscotch, bars with more peanuts, almonds, etc. The company wants to be known as the go-to snack bar, and continues to stress that in advertising and its slogan. The Mars workplace was and continues to be ahead of its time, introducing new concepts such as open floor plans (meaning no offices) and rewards for being on time for work. On the Mars floor, everybody is treated equally. The Mars Company believes in quality, and being self-independent from other companies. An idea reinforced when they broke away from Hershey's and decided to develop their own chocolate. 

Part 2:

 County/State: Passaic County, New Jersey

Passaic County, a county in New Jersey with a population of over 500,000, has a large “Multi-Culti” family population. I want to advertise there because these “Multi-Culti” families are fairly low-income, increasing interest in Snickers bars since they are cheap, common, and designed as a tasty bite to tide someone over in the meantime. This population are also mostly without College degrees, meaning that they probably aren't as aware about the downsides in health effects of Snickers bars, and are more likely to offer it to their children as well as have one themselves. Having to work constantly, these families will resort to a Snickers bar since they are quick, accessible, and take no effort to make.

Part 3:

Brand advantages: Accessible, affordable, quick, easy, compact, popular/known, original (in that they were the first chocolate candy bar of this popularity, others then gained popularity).
Brand attributes: Organized, popular, innovative, quality, secretive (resistant to releasing inside company information), large-scale.
Brand experience: Efficient, quick, sweet, tasty, salty, worth your dollar. (Hard because produce products, then release to other organizations)

With my advertisement, I want to communicate that Snickers should be everyone's go-to sweet snack. I also want to make Snickers bars appear mouth-watering like they claim to be, and indirectly communicate their slogan, “You are not you when you're hungry”. In each of my 3 posters, I intend to showcase a different flavor. I want to reveal that Snickers bars take on many flavors, sizes, etc. Something which I feel is misunderstood by the general population. The main goal of this poster is to reinforce the thought process going on in the onlookers head, that when you want a snack, Snickers is the best option.

Jyoti Rai

Amy Weng

Julian Morris

Julian Morris

Maya Mitchell Flores

Angel Khadka

Drake Matheney

Angel Khadka

Jyoti Rai

Sam Magar

Alex Martinez

Alex Martinez

Chloe Arceno

Sam Magar

Jasmine Liu

Samten Wangchuk

Leo Eichenberg

Hannah Hajnal

Neeshar Lama

Finn McCarthy

Finn McCarthy

Matilda Kiryakakis

Coline Comblin

Leo Eichenberg

Genevieve Yang

Lucca Sweet Zapata

Chris Ponicki

Jayden Allen

Gloria Liu

Sofia Pruyn

My company is called Eleven Stitches and is an affordable, eco-friendly, sustainable fashion brand. I got inspired to create this brand because all the popular clothing brands that are fast fashion either miss the mark, or if they do make cute clothes, they're either expensive, or not eco-friendly. I will sell clothes including pants, shirts, tops, jackets etc. The target audience is teens who want to wear cute clothes that aren’t very expensive but also not horrible for the environment. Eleven Stitches is based in the Garment district, in Manhattan, New York.

Affordable, eco-friendly, sustainable, fast fashion

Brand advantages: 

• Personable
• Sincere
• Affordable 
• sustainable

Brand attributes: 

• Reliable
• Genuine
• High-Quality
• Meaningful
• Visionary
• Youthful
• Customer priority

Brand experience:

• Retail
• Welcoming
• Uplifting
• Polished
• Optimistic
• Appealing 
• Chic

Sasha Hartwell

Sofia Pruyn

Alex Parker

Jasmine Liu

Gemma Jusseaume

Emmi Chang

Ian Shyu

Harper Daniel

Mateo Thill

Theo Morris

Amy Weng

Jasper Hamilton

Ynes Chavez

Tessa Lee

Kylie Arceno

Reagan Tumurbaatar

Alex Parker

Diego Guevara

Jonah Brochard

Simon Langford

Emma Beeler

Ian Powers

Scarlett Collier

Alejandro Plascencia

Jordan Osborn

Nia Bell

Charlie Winter

Drake Matheney