Amber Nguyen

Back Market is a company founded in Paris, France, in November 20214. The brand sells used electronics at the best prices of up to 70% off. My ad will focus on selling physical media for music, such as boomboxes, MP3 players, cassettes, etc. It will be featured in SoHo (10012), Lower East Side (10003), and Morningside Heights (10025), scattered across different parts of New York City, where there are younger families. It will be targeted towards Gen Z teens and young adults. The concept is inspired by Y2K iPod ads, with silhouettes of people dancing against a colorful background with music tech they hold highlighted in a bright color.

Brand Attributes:

• Good customer service
• Verified
• Easy to use

Brand advantages:

• Sustainable
• High quality
• Affordable
• Reliable

Brand experience:

• Over a decade old
• Honest
• Engaging
• Helpful

Noah Hance

Part 1: For this project I am advertising Formula 1. It is considered one of the most competitive motorsports in the world. I am trying to reach an audience of people who may already be into cars/motorsports. Also in America Formula 1 has become more accessible to viewers as in Europe it is free to watch while in America you used to have to pay for a lot of different subscriptions. Would like to advertise for upcoming races in the area

Part 2: My target is mainly America, Clark County, NV, Austin County,TX, and Miami-Dade County, FL

I chose these locations as they are the areas that host races in America
 

Part 3:

Brand advantages: Entertaining, Global, Competitive

Brand attributes: Lowering carbon footprint, Modern, Safety

Brand Experience: Exhilarating, Fast-Paced, Suspenseful

Goals: The goal of these advertisements is to encourage people mainly those who reside in these US Counties to participate in these events either online or in person. Also to be informative about new team lineups and cars as there are new regulations for 2026.

Hailey Reinhardt

Aero Fin Fisher

Bus Shelter Ad Campaign

Specialized Bikes x Lifetime Grand Prix x Pas Normal Studios

Company Profile

The Company

Specialized Bicycle Components, founded in 1974 and headquartered in Morgan Hill, California, is one of the world’s largest performance bike brands. Their range covers road, mountain, gravel, and e-bikes, plus helmets and apparel. The product advertised is their aero road bike lineup. Specialized invests heavily in wind-tunnel research and athlete partnerships, trying to make a brand culture that’s equal parts engineering lab and racing team.

Target Market

Target county: Marin County, California. Marin is home to one of the highest concentrations of serious road cyclists in the country, affluent, performance-driven adults aged 22–45 who follow professional cycling, race gran fondos and crits, and invest heavily in premium gear. This audience knows what the Lifetime Grand Prix is, follows U23 talent, and is fluent enough in cycling culture to catch the double meaning behind “Aero.”

Brand Descriptors

Brand Advantages:  Wind-tunnel tested, Pro-proven, Aspirational heritage

Brand Attributes:  Fast, Precise, Bold, Obsessive, (hopefully after this ad, nonconformative)

Brand Experience:  Empowering, Cult-like, Insider, Alive

Campaign Concept

Road cycling culture worships one gospel: aero is everything. This campaign takes that gospel and refuses to perform it. The subject is Aero Fin Fisher, a real U23 rider making his Lifetime Grand Prix debut on Specialized, whose name is a double meaning. The posters show him doing decidedly non-aero things: sitting upright, pulling a wheelie, cruising. Shot in black and white. Three variations of one message: Aero is Everything. Stay Aero. All About Aero.

Goals: Call to Action

After seeing these posters, viewers should feel like they’re in on a joke the general public isn’t. More specifically:

• Know who Aero Fin Fisher is before the season starts.
• Feel that Specialized has genuine cultural self-awareness, not just a soulless company.
• Do a search for his name, follow the Lifetime Grand Prix, engage with the brand through curiosity, not a hard sell.

Tenzin Palzom

Part 1. Bose is a well-known American company and is headquartered in Framingham, Massachusetts, USA. They produce high-quality audio equipment, like speakers and headphones. They are mainly known for inventing noise-canceling technology. For this project, I want to focus on the Bose QuietComfort Headphones. Their mission is to improve the quality of music for consumers by using advanced technologies. They value high-end engineering and want their brand to feel smart, calm, and beneficial for people who hate loud noises.

Part 2: 

NYC, NY

There are a lot of younger professionals, students, workers, and designers who live in one of the busiest and loudest parts of Manhattan. They are constantly surrounded by sirens, construction, and crowds. They need a way to "block out" the city so they can find peace and focus on their music while walking to work or waiting for the bus.

Part 3.

Brand advantages: Best noise-canceling, very comfortable, and easy to use.

Brand attributes: Modern, expensive-feeling, and sleek.

Brand experience: Peaceful, private, and high-quality.

The goal is to get people to “tune out” or “block out” the city and all the noise. I want people to see these posters and realize they have a choice to find peace while walking or working, and not have to listen to the typical loud noises in NYC, whether it's sirens, music, or people arguing. After seeing the ads, they would need those headphones to stay relaxed, and the goal is to get them to buy the Bose QuietComfort headphones from the Bose website or in-store. 

Ethan Zhang

My company is Cartier and I will be advertising their watches in particular. It is a luxury brand with a lot of statement pieces that take a long time to get your hands on and is mostly made for people that are wealthier and people that like design along with their use. I am going to be advertising the cartier crash along with other statement pieces that will grow their culture and reach new audiences in search for different watches.

My area is in Fairfax county within Virginia which includes cities like Herndon, Vienna, and Clifton. This county has a lot of 45-64 year olds that have a lot of money on hand. This helps as they will be able to afford the products and their kids have gone to college already so there is also extra money to spare.

Advantages:

 prominent

I want people to think about how they can use their money after settling down to show success and investing their money into art that they like. They should also know about how our watches capture personalities and supporting the companies culture. 

Elias Denny

1: The company I will be doing is "Adidas”. I will focus on specifically cleats and sports wear made by Adidas. Adidas is an apparel company that was founded August 18, 1949, by Adolf "Adi" Dassler in Herzogenaurach, Germany. The point of these ads is to get people to buy Adidas sports wear as well as promote the sport ultimate frisbee. The reason for the ultimate frisbee aspects in this poster is because, ultimate frisbee is a beautiful sport and I believe that I deserve a larger scene than what it has currently.

2: My target market would be a place like the neighborhood Lowry in Denver, Colorado. My demographic is young kids or parents of young kids, who are trying to get their children more physically active.

3: Brand advantages:

• Effective
• Reliable
• Affordable(Depending on what you buy)

Brand attributes:

• Recognizable
• Global
• Iconic

Brand experience:

• Appealing
• Familiar
• Popular

Ellie Wong

Part 1: The company is Din Tai Fung. It is a higher-end Chinese cuisine chain, with 5 Michelin stars, and their specialty is Xiao Long Bao (or soup dumplings). They also have other Chinese food like their famous cucumber salad, dumplings, and more. I will be advertising the opening of a new location, inviting people to go to DTF. The mission of the company is to stay true to Chinese culture and heritage. Starting in the 1970, it is family-owned and passed down generations. Their largest value is to put people first and to “take care of their own” (when it comes to their employees), overall a very familial vibe. 

Part 2: County/state: Miami-Dade County, FL. This area has a high amount of people that are considered “money and brains” and “low-rise living” by Claritas, which are types of people that were largely in the other Din Tai Fung locations.

Part 3: Brand advantages: Gourmet, high quality food, well known, crafts a cultural experience, transparent/simple kitchen experience

Brand attributes: Welcoming, Caring, Intentional, homely, elegant, sleek, ritualistic, authentic

Brand experience (customers will feel): satisfied, taken care of, comfortable, impressed, curious, respected, elevated

The goal is to advertise the opening of a new Din Tai Fung in the Miami area. I want the audience to feel (basically) starved when they see these posters. They’ll be so hungry at the sight of some Din Tai Fung that they’ll just want to reach right into the poster and eat the food.

Giselle Lund

We are Sol De Janeiro, and we strive to nourish your skin and hair with our wide variety of products! We are a US company based in New York City. Our products are sold globally,our products able to be found at Sephora,Ulta, Amazon, Boots, Harrods, etc. Our products are able to be used on your skin (deodorants, body oils, body butters, etc.), hair (Hair oil, leave in conditioner, shampoo and conditioner), and as fragrances (Cheirosa 62’, Cheirosa 40’, and Cheirosa 39’). Those are just a small amount of our wide variety of products in each of those sections! We as a company work hard to give your body clean and good ingredients, like in our Sol De Janeiro ‘Drench Body butter’, copaiba resin and passionflower seed oil, along with Bacuri butter, prebiotic hibiscus, and fermented hyaluronic acid. We also work on uplifting women and encouraging self care in our products! We promote body positivity and self love, our products helping you take care of, well, you! We as a company are constantly changing and growing, and by 2030 we we aim to: 

• Create mindful formulas
• Source sustainable packaging
• Reduce our scope 3 greenhouse gas emissions

My bus shelter ads will be based in Florida, specifically downtown Orlando, in Orange County. The zip code is 32801. These bus shelters will cater towards upperclass older families with kids, the income being wealthy and income producing assets being millionaire level. Sol De Janeiro has a very tropical, slightly floral and very summery scent and vibe, so I thought it would definitely have to cater towards a more warm, tropical kind of environment, surrounded by water and hot weather. It also isn’t a very cheap perfume, so I had to make sure it also was advertised in an area with a lot of wealth. 

Brand advantages:

• Trustworthy
• Reliable
• Friendly
• welcoming

Brand attributes:

• Thoughtful
• Fulfilling
• efficient

Brand experience:

• Unique
• Vibrant
• Exciting
• fun

Nathan Tretriluxana

Part 1: My company is Herman Miller. It is a large size company based in Michigan, specializing in premium ergonomic chairs, from breathable office chairs to cozy arm chairs. The mission of the company is to provide the utmost comfort and quality our customers. 

Part 2: With our biggest market being “office” workers in need of comfort who also have the dough to purchase our high-end chairs, our target location in this campaign will be in Santa Barbara, California. The group there are upper midscale, young-middle aged, and are high in household technology. The campaign is also betting on our target audience having some sort of back pain.

Part 3: 

Brand Advantages
- respected brand
- variety of options
- high quality materials
 

Brand Attributes
- reliable
- customer-oriented
- honest
- high quality
 

Brand Experience
- friendly
- flexible
- comfortable
- customizable

When people are sitting on their uncomfortable, dirty, cold, and metallic bus shelter benches, I want people to look at my advertisement and see Herman Miller as a quality source of comfort and rest!

Brady Daniel

Lollapalooza is a massive yearly music festival which takes place in the heart of Chicago’s Grant Park in Illinois. Every year around 450,000 people worldwide attend this epic four day festival. This year, the event just got better, with a lineup for 2026 starring headliners Charli xcx, Lorde, Tate McRae, Olivia Dean, and so many more iconic artists. Ticket tiers vary from general admission to a special insider pass for behind the scenes and exclusive food and drinks. Lollapalooza is all about community, across four amazing days, you will dance, sing and become one with the people all around you. From performances ranging from indie rock, to hardcore EDM, there is something for everyone here, all under the Chicago sun.

AREAS WHERE ADS WILL BE PLACED

• South Loop (60605) - this is a neighborhood near downtown Chicago, which contains much of grant park, is home to many young adults, families, millionaires, and is near a college full of people looking to party
• Lincoln Park / Lakeview (60614 & 60613) - these neighborhoods are north of downtown Chicago, and are home to many college students, they are known for their vibrant nightlife, dining and shopping locations
• Downtown Chicago area - (60601, 60602, 60603, 60604, 60605, 60606, and 60607) this area is home to most of the diverse population in Chicago, and is around where the festival happens, boosting morale and guests at the festival.

Here at Lollapalooza, we hope that every one of our festival-goers has an unforgettable experience, we offer refunds, special seating areas, and many other accommodations for our guests. We always hope that everyone feels seen and is a part of the universal love for music.

Brand advantages:

• Reliable
• Trustworthy
• Understanding
• Flexible
• Welcoming

Brand attributes:

• Efficient
• Thoughtful
• Collaborative
• Innovated

Brand experience:

• Unique
• Fun
• Surprising
• Vibrant

Jill Winnacker

My company is Guayaki Yerba Madre. The company makes energy drinks brewed from yerba mate tea and produce a variety of flavors. Enlightenmint, Bluephoria, and Revel Berry are the three most popular flavors and are sold in a variety pack at some stores. The company is eco friendly and is focused on regenerating the land they grow yerba mate on by using regenerative agricultural practices and minimizing their ecological footprint. Yerba Madre's goal is to have a positive impact on the environment, communities, and customers. 

Brand advantages: Natural, energizing, flavorful
Brand attributes: positive, ecofriendly, accesible
Brand experience: friendly, positive

I want to display the popular flavors of yerba madre and make them appear desirable. I plan to use bright colors to communicate the flavors of each drink. 
 

Daniel Berenguer

My company Pokemon is aiming to appeal to collectors, support new players/collectors, boost ETB sales, create hype over new sets, and premium collectors experience.

We also want to address the activity of “scalpers”  by adding a limit on purchases in official stores and websites.

Armando Ramirez-Mantilla

My company Adidas sells everything that you would want from a clothing brand and we have some of the best collabs with other corporations. We are located in many places around the world and are globally known, but our headquarters is located in Herzogenaurach, Germany. Our target area is now Japan and other Asian countries as they are the least people to buy from our company. As for people, we are targeting young athletes who like to play in fashion on and off the field/court. Our most recent product that we are advertising are the new World Cup jerseys where you can buy off our website.  The goals of this company are to sell branded clothes and help kids find their style of clothing. Another goal of Adidas is to be the number 1 sports brand people come to when in need. The last goal that this company wants to achieve is to keep bringing positive revenue and keep bringing in high end celebrities and athletes to sign with this company. Some Advantages of this company is one, We are globally recognized by many countries. Two, we already have strong partnerships with high end celebrities and athletes and we keep working towards bringing in new ones. Third and lastly, we have a wide range of products that you can buy from shoes all the way to hats, top from bottom we have it. Attributes that we have are that we keep up with the trends, we use the most recent technology to bring out the best in our products, and we have innovation in our products and everyday coming up with new ideas. Our experience is the least of our problems because we have been around for 101 years and that experience we have has brought us up to the top of clothing brands.

Tugi Davaabayar

Our company is called Sony. Sony has a huge range of products coming from tiny chips to even super speakers, and we do many more electronic products. But our mainly known products are Playstations and Pro Cameras. The mission of the company is to fill the world with emotions, through the power of creativity and technology. But now we are highlighting Playstation 5.

The people that we’re targeting are mostly in Virginia, Harrisonburg county. We targeted a family mix not too rich and not too poor people that can afford mildly priced items.

Brand advantages:

• Diverse
• Costumer loyalty & trust
• Superior service
  
   

Brand attributes:

• Quality
• Reliability
• Creativity
• Sophisticated
  
   

Brand experience:

• Emotional
• Interactive
• Active Community

Aiden Chipres

"Wings when you need them"

Red Bull is trying to sell their energy drink and show that their drink is the best there is. quality and quantity.

pitch: Think about how people actually feel at a bus stop. They’re tired, a little bored, probably checking their phone, just waiting around.This ad taps into that exact moment. Instead of trying to grab attention with something random, it reflects what’s already happening, low energy, slow mood and then flips it. The second Red Bull comes into play, everything changes brighter, faster, more alive.

the target audience is 18+, commuters, students, and regular people looking for energy in their daily routines.

• Make Waiting for the bus feel less boring and more fun
• give people small energy boost during a slow or stressful part of their day
• help commuter feel seen and entertained instead of ignored ads
• turn a normal, boring routine into a good experience 
• make people smile, laugh, or feel a quick sense of excitement

Isaac Peterman

Minimal Moves

Fashion Advertising

21st Century Fashion Branding

This project is a bus stop advertisement concept for Calvin Klein focused on promoting everyday clothing through a minimalist and modern approach. The campaign, Minimal Moves, highlights small, natural movements such as walking, turning, and pausing as expressions of confidence and personal style.

The visual design stays consistent with Calvin Klein’s identity by using neutral tones, simple backgrounds, and strong, clean typography. The ad features a model wearing casual, well-fitted clothing in motion, allowing the posture and movement to communicate the message rather than relying on complex visuals or heavy text. This keeps the focus on the clothing while reinforcing the idea that style can feel effortless.

Because the ad is designed for a bus stop, it is built for quick visibility and readability. People passing by or waiting for transportation only have a few seconds to engage with it, so the layout is bold and uncluttered. The brand name is placed clearly, and the image is strong enough to stand out in a busy urban environment. The simplicity of the design helps make the ad memorable without overwhelming the viewer.

This concept is designed to feel realistic and professional, similar to real-world campaigns created by Calvin Klein. It balances branding, visibility, and clarity while staying appropriate for a public setting.

Create a clear and engaging advertisement that communicates within a few seconds

Reflect the minimalist and modern identity of Calvin Klein

Design specifically for a bus stop setting with strong visibility style and confidence 

Develop a clean, professional layout that feels like a real campaign

Practice combining branding with effective visual storytelling

Use simple visuals and movement to communicate style and confidence

Jaden Greene

The company Gamestop founded in 1984 in Dallas and expanded globally in 2005, is a specialized retailer located all over the world that sells and promotes new products. It also promotes the selling of pre-owned video game  hardware, digital and physical software, accessories and loads of game consoles such as playstation or Xbox. It also focuses on pop culture collectables such as funko’s or trading cards. Additionally the company allows for trade-ins for store credit or cash. Gamestop's primary mission statement is to deliver exceptional service and offer the best value and selection for their customers. Now in modern days Gamestop is trying to expand to digital gaming by starting up a new strategy by closing hundreds of stores to save money to potentially fund a transformative acquisition and pivot towards collectibles and digital gaming.  This advertisement is going to promote the latest types of consoles that they are promoting from the three biggest gaming manufactures Nintendo, Playstation, and Xbox. This is also going to promote that they are all in stock and they have good pricing for what it's priced at around the other stores that are competing against them. 

My targeted audience is going to be a city in Utah called Provo since it's known for being the youngest city in America with a pretty good income and being young/ in your young 20’s you want to have fun and gaming with your friends and family is a great way to have fun. By targeting provo and the young average age,  it will allow for the purchases of the newest consoles  to start racking up and will allow us to keep on promoting consoles year by year. 

Brand Advantages: dedicated, retail specialization, loyalty, omnichannel presence, competitive pricing, accessible

Brand attributes: qualitative, innovative, large scale, variety 

Brand experience: efficient, quick, lively, fun

With my advertisement, I want to show and communicate that Gamestop has the latest consoles of the three big companies and to show that we have good pricing. I also want to reveal that gamestop is promoting trade ins from old to new consoles and that gamestop is a community driven place that lets the community have places to buy things which allow for socialization and more fun in people's lives. 

Keeyon Thomson

Beats Electronics is a consumer audio company founded in 2006 by Dr. Dre and Jimmy Iovine. The company is headquartered in Culver City and became a subsidiary of Apple Inc. in 2014.

Beats operates on a global scale and is best known for its premium audio products, including:

• Over-ear headphones
• Wireless earbuds
• Portable speakers

 Age group: 16–35

• Lifestyle: Students, young professionals, and fitness enthusiasts
• Income level: Middle to upper-middle class
• Interests: Music streaming, social media, fitness, fashion, and tech

Brand Advantages

• Stylish
• Premium sound
• Wireless convenience
• Cultural relevance
• Apple integration

Brand Attributes

• Bold
• Trendy
• Youth-oriented
• Innovative
• Influencer-driven

Brand Experience

• Immersive
• Energetic
• Empowering
• Bass-driven
• Lifestyle-focused

Erynn Ang

Sun bum is a kid friendly, ocean friendly and skin friendly sunscreen brand established in 2010 to protect everyone from the sun. Sun bum is passionate about preventing skin cancer for all skin types and have popularized the beach-lifestyle through their vegan, cruelty-free and skin safe formulas. Building over a $400 million empire, sun bum offers hair care, sun care for babies, lip care, various forms of sunscreen, tanning oil and much more. Sun bum’s mission is to create nostalgic smelling, clean, and high-quality products so that beach lovers have an enjoyable experience under the sun and stay safe from harmful UV rays. All while protecting the ocean, the planet, animals and users. 

Primary target audience of these ads are active young adults in downtown Los Angeles where the weather is always sunny. These individuals often spend their free time basking in the warm sun, at the beach, on the pier and out and about.Their lifestyle is also very fast paced, so Sun Bum's convenient and efficient products are perfect for them. People able to go to theme parks and afford to live in the nice weather of LA often make a stable to high income, and can afford eco-friendly products like Sun Bum. Downtown LA also follows the coast and has a high beach-going population in need of easy, effective and safe sun protection.  

Brand advantages: Eco-friendly, cruelty-free, clean, affordable
Brand attributes: honest, safety, nostalgic
Brand experience: positive, effective, inclusive

The goal of this campaign is to promote the different forms of sunscreen sun bum has to offer. Sun Bum is ready to keep your skin protected from harsh UV rays via full body protection. These various forms of applying sun screen allow people to feel safe that they are fully protected from harsh UV rays and can be rest assured that every inch of their body is covered. I hope that these bus shelter ads allow people to view sun bum as a brand that promotes head-to-toe sunscreen and reliable protection.

Avery Newell

Part 1: Tell us about the company in general... location, size, range of products or services that it has. Tell us about the specific service or product you are advertising. Tell us about the mission of the company... the social values it has, the type of workplace it has... basically anything that you think will help viewers gauge the effectiveness of your ad campaign.

MUJI is a Japanese retail company renowned for its minimalist, unbranded, functional, and reliable products that span from clothing, stationery, furniture, and storage. Known as “no-brand quality goods,” it focuses on sustainability, simplicity, and low costs---this is achieved through streamlining manufacturing, minimizing packaging, and using high-quality and sustainable materials. MUJI is a global company, their stores ranging in location from Japan to London to Oregon. We are advertising the versatility of MUJI---they have everything someone could possibly need.

Part 2: Provide a county+state for your target market and provide some relevant details about a market segment group that resides there.

Greenwich Village/West Village in New York City is our target location, where we would focus on college students. Specifically, third and fourth-year students who are out of the dorms and in apartments need affordable and reliable furniture and other household goods. Students generally need to save money, so MUJI’s affordable array of products is exactly what they need, especially with how many MUJIs reside in the city---easily accessible for transporting goods to home.

Part 3: Just as with your brandmark project, I want you to add some single-word (or short phrase) descriptions to the following prompts>

 

Brand advantages: streamlined, resourceful, trusted
Brand attributes: quality, consistent, minimal, enough
Brand experience: brandless, affordable, student, small living, urgent, problem-fixing

After seeing these posters, college students should feel secure knowing that they don’t have to spend money on expensive essential goods. As students living in apartments and dealing with rigorous classes, easy accessibility to sustainable and reliable furniture, bedding, storage, and clothing is much needed, considering common financial limits. Students should know that MUJI has exactly what they need at an affordable price.

Abigail Laudencia

Hugmals is a non-existent stuffed toy American company from Missouri that makes cute, round animal plushies. The majority of the plushies are based on land-based mammals with a few exceptions such as sharks/whales/dolphins. The plushies are normally up to 9 inches tall. While their target audience primarily consists of children, Hugmals is for all ages. 

The goal of the campaign to expose Hugmals to a wider audience and show the variety of animal plushies in stock so anyone can buy their favorite animal. The posters will have each animal in their own habitat with the caption “Cute, fun, and huggable for everyone!”

Stella Dorman-Dimitrov

• Company: Arctic Fox 
• Products: They mainly manufacture and sell different colored hair dye, but they also sell bleach, hair dye tools, and more. 
• Size: Pretty well-known. It’s carried in most beauty stores as well as Target, Ulta, Walmart, and Hot Topic. 
• Location: LA based. 
• Mission and Values: 
  • Very vibrant and colorful hair dye
  • Creative expression without damaging hair is key to them
  • Vegan, plant-based ingredients 
  • 15% of proceeds go to animal welfare groups

Brand advantages:

• Very vibrant color options
• All semi permanent - allows customers to try out a temporary change 
• Vegan - good for animals and the planet 
• Accessible - DIY at home

Brand attributes:

• Colorful 
• Bold
• Unconventional 
• Creative
• Individualistic 
• Indie 

Brand experience:

• Vibrant 
• Empowered 
• Beautiful 

GOALS:

The call-to-action is to advertise three newish colors of hair dye and to spread the message that with Arctic Fox anyone can have hair that is colorful, beautiful, and like “art.” Beauty and creativity is easily attainable. 

Arlington County is a small urban community in Northern Virginia and I chose it because it’s the place with the most “Connected Bohemians.” The reason I was looking at that segment of the market is because it fit my requirements of being urban, the people being aged 25-44 and having attended high school and/or college. 

Clara Cunningham

Arctic Fox is a hair dye company specializing in bold vivid colors. It was founded in 2014 and is headquartered in Cerritos, California. Their products are manufactured in California by the company Boinca. They offer a range of vegan, cruelty free, non GMO hair dyes in a wide range of saturated, vibrant colors and remain a beloved and trusted brand among those with dyed hair. Arctic Fox is vocal in their support of animal rights, donating 15% of all profits to animal welfare causes. This ad campaign will be placed in Portland, Oregon due to the city’s large population of connected bohemians: young, in the know people with no children, making enough income to afford non necessities. Portland is widely considered to be an epicenter of alternative culture, meaning consumers would be more likely to purchase unusual hair colors as a form of self expression. 

Brand advantages: 

• High quality,
• Made in USA, 
• Ethical

Brand attributes:

• Vibrant
• Vegan 
• Cruelty free
• Beginner friendly

Brand experience: 

• Creative
• Fun
• Individual
• Playful

I want these posters to inspire people to be individual and feel encouraged to express themselves through their hair.

Maxwell Prost

I am doing an ad campaign against distracted driving. I am doing this for a non profit that tries to reach teens in large metropolitan areas. This non profit organization is of moderate size, but is trying to expand its target audience. It doesn’t market products, but it’s like Jew Belong but for teenagers and against distracted driving. They do billboards, really aggressively, and not much else. Its values are to relentlessly and incessantly market anti-distracted driving rhetoric, using a lot of pathos, to create effective and relevant ads that advocate for safe driving.

San Francisco County, California Target market = metropolitan teenagers. Billboards are big in the city. Teenagers in 2026 love sensational media. The ad-campaign will be loud and inflammatory.

Brand experience: NA
Brand advantages: unpredictable, inflammatory, offensive, effective, relevant, viral, trendy, what???
Brand attributes: Everywhere, focused, relevant, viral, aggressive.

When people see these posters, I want them to have to do a double take: “What the f**k am I looking at,” I want them to exclaim! Their heads turn so fast they might get whiplash as they’re driving by (ironic! Doesn’t that contribute to distracted driving…?). Anyways, think bold colors, dynamic visuals, and inflammatory and emotional rhetoric that makes you think about what they’re really trying to market (like Jew Belong!). 

Margaret Chen

Pt 1: Alani Nu is a health and wellness company based in Louisville, Kentucky. It has grown into a mid-sized business with a high annual revenue. The company specializes in nutritional and fitness products geared toward young women. Its product range includes energy drinks, pre-workout supplements, protein powders, vitamins, wellness formulas, and snacks. Alani Nu aims to empower health and wellness journeys by providing high quality supplements and products designed to fit active lifestyles. Their most popular product is their low-calorie energy drinks with a plethora of unique flavors. My ad campaign works to promote these energy drinks

Pt 2: My campaign will be in New York near Harlem and Manhattan with the zip code 10027. My target market is Gen Z. One market segment in the zip code 10027, according to Claritas, are the Connected Bohemians. They are about 25-44 years old (within Gen Z) and also run marathons, travel to Europe, and visit coffee houses. They clearly are very active, so energy drinks would appeal to them. 

Brand advantages:

High quality drinks

Unique flavors

low-calorie/sugar-free formulations

Accessible

Brand attributes:

Fun

Optimistic

Colorful

High quality

Unique

Feminine

Brand experience:

Exciting

Energizing

Lively

Happy

I want people to feel excited and enlivened when they see these colorful posters. I want people who pass by to have their attention grabbed by the colorful details of the posters which reflect the excitement and uniqueness of these energy drinks. I hope that people will stop to admire the colorful posters to be informed about their special flavors, and I hope that the fun nature of these drinks is to be conveyed. Information wise, I want them to know that these are low-calorie drinks that provide a lot of caffeine to power them through their day.

Norhan Abdelhalim

This project is designed for a small wellness brand called Flora, based in California. The company focuses on promoting mental health and emotional awareness, especially for teenagers and young adults who often experience n stress from school and daily life because these are the kind of people who would stop and actually look at a bus shelter ad if it felt peaceful instead of loud or distracting. Flora is not a large corporation, but rather a more personal and creative brand that values calmness, self-reflection, and growth. Our philosophy centers around the idea that healing and self-understanding take time, just like nature to bloom (as inspired by the Roman Goddess), and that everyone deserves moments of peace in their day. The intended audience for this campaign is high school students in areas like Contra Costa County, where many teens are balancing pressure and expectations. The company hired me to design this project because they wanted a campaign that stands out in a busy environment without being loud or overwhelming. Instead of using bold advertisements, this design uses soft imagery to create a calming pause for viewers, encouraging them to slow down and reconnect with themselves.

Brand attributes: 

soft

natural

nature-inspired

peaceful

simple but intentional

Brand experience: 

slowing down

feeling present

introspective

reflective

Brand advantages: 

calming

easy to connect to

visually peaceful

not overwhelming

The main goal of this campaign is honestly just to make people pause. Bus stops are usually loud and busy, so these posters are meant to feel different like a small break in the middle of all that.I want people to look at it and feel a little calmer without even fully realizing why. Even if it’s just for a few seconds, the goal is that they slow down, maybe reflect a little, and feel less overwhelmed. After that, if they notice the brand name (Flora), the idea is that they might get curious and look it up later. But it’s not super direct or pushy. The focus is more on the feeling the posters create rather than telling people exactly what to do.

Ella Lau Jurado

Located in North Bergen, New Jersey, Hawaiian Tropic is a popular suncare brand founded in 1969 that sells a wide range of products such as sunscreen, tanning products, hair products, and daily lotions. Our mission is to help people enjoy the sun safely while creating products that enhance daily life. We are advertising our Silk Hydration sunscreen line: the Silk Hydration Weightless Face Sunscreen, the Silk Hydration Face Sunscreen Lotion, and the Silk Hydration Serum. 

We are advertising to people in Volusia County, Florida, which has multiple tourist attractions like Daytona Beach, and is popular for family vacations and motorsports events. Advertising in Volusia County is heavily focused on tourism, education, and recreation. In the summer, the weather is warm, and the UV index is high, so it's a perfect place to advertise our sun care products.

Brand advantages:

• Affordable
• Sustainable
• Responsible

Brand attributes:

• Reliable
• Accessible 
• Ethical

Brand experience: 

• Friendly
• Tropical
• Nourishing

I want my audience to pick up our sunscreen on their next shopping trip or visit our website/social pages to explore more. I want them to feel the sun on their skin from the bright colors of our ad, and think of warm weather and beach vacations. I want them to know they can enjoy it worry-free with our brand's sunscreen protecting and hydrating their skin. 

Jackson Cook

Takis are a very popular and well known snack manufactured by Barcel USA and founded in 1999. Since then, Takis have spread around the world and becoming every kids favorite snack! Although some are more popular than others, Takis provide an assortment of flavors that fill the snacking needs of all ages. Barcel USA focuses on intensity hence their slogan “Face the Intensity". 


This ad campaign is going to be spread around Austin, Texas. I chose this area because many people have families there along with kids! Takis is mainly bought by kids so an area that has many families with kids is great for these ads!

Brand advantages:
Affordable 
Trustworthy
Available

Brand Attributes:
Spicy
Tasty
Intense

Brand Experience:
Easy 
Convenient
Unique

Say you are driving past a bus stop, and you see this ad from the glimpse of your eye and you think in your head “Takis”. Thats my goal for this ad. I want this to be so iconic that even if you fly by at 100 miles per hour you will still know what the ad is and what its about. 

Oziel Miranda Navarro

This small company located in Albany will primarily focus on attracting gamers(people who like video games) and people who are passionate about video games, as our goal is to make games that will attract people of any kind like casual gamers, hardcore, and passionate. We want to make games that everyone can enjoy and have fun in any moment they decide to play, we will also focus on giving our customers/consumers high quality games over quantity as our believe is to take our time and not rush our development and direction so we can produce and give a high quality product so that everyone can enjoy and have fun playing our games. We will also keep our prices in a friendly range as they will not be as expensive as the triple AAA games, as our prices will range from 12 dollars to a max of 30 dollars because we want our games to be accessible to  everyone as we know that not everyone has that amount of money with them all the time. The county I’ll be choosing will be the San Francisco county, because it has a people I am looking to attract as well as the place where a significant amount of people would be as it has constant people walking around and driving around, and also because it’s the closest to where I am as it would make me happy if it actually happened, so it’s a little of a bias pick, but a reasonable one for me :)

The goal of one of my designs is to have on the right a robotic sphere coming out of the ground as if it were a mountain as well as it having a dark, and horror vibe to it as there would be a path leading somewhere near the robotic sphere, and in the background would be some bushes and trees. The other design will have on the center a guy with their back facing us, and the background is all dark while the guy holds a torch to illuminate the path ahead as he is heading into the dark… based on a book

Dara Fisher

Arc'teryx is a premium outdoor apparel company headquartered in North Vancouver. It’s known for producing high-performance gear designed for extreme weather and outdoor activities like hiking, climbing, and skiing. This area includes cities like Berkeley and Oakland, with a strong mix of:

• Students and young professionals
• People interested in fashion, streetwear, and outdoor lifestyles
• Consumers who value brand quality and aesthetics
• Rich people who like to go skiing/camping

Target segment:

• Ages ~15–35
• Looks good but also practical
• Willing to spend more for durable, recognizable brands
• Influenced by both outdoor culture and fashion

Arc'teryx is a premium outdoor apparel company headquartered in North Vancouver. It’s known for producing high-performance gear designed for extreme weather and outdoor activities like hiking, climbing, and skiing. After seeing these posters I want people to get a sense of remembering there is limited time in life to go and explore and doing so with the right gear.

Luis Gomez

The Brand:

• brand management based in Tokyo, Japan.
• Advertising for Jujutsu Kaisen.
• A shonen manga created by Gege Akutami that contains characters with cursed techniques and curses that are created by human fear.
• Business made by Gege Akutami and adapted by MAPPA.
• Can watch on websites like Crunchyroll and read on manga bought in libraries.
• All anime watchers love JJK
• dark fantasy, supernatural, and action-packed battle shonen.

Place:

• Los Angeles county, California
• Midscale Younger Mostly w/ Kids
• Medium income
• White and Asian people make up majority of the population

My ad will be placed in Los Angeles county, California because of the Midscale Younger Mostly w/ Kids population because their overall use of technology is average though they like to spend time online surfing the Internet, listening to music and downloading videos. meaning they will be well informed with anime and what entertainment they would want to watch next. The large number of students and young millennials/gen-Z people makes it a good spot for my ad as it aims to target a shonen anime/manga.

I want people to look at my ad and see a cool and entertaining poster that the audience would want to end up watching/reading. I want to highlight the cool different characters that are in the manga and introduce what their various techniques do.

Manuel Hernandez Escamilla

Company Profile: The company I am advertising for is Extra which is a gum brand owned by Wrigley’s. Extra aims to create gum that improves the daily life of hard working people like students. The advertisements will be placed in the 94720 zip code in Berkeley, California because of the high population of teens and young adults in the area who attend school and could use gum to focus in their studies when they are struggling with distractions around them. In this area there is also a high population of  “Young Digerati”, who are educated and wealthy adults with children, this makes them a strong target for the advertisements because they value education and have kids who are in school who could benefit from the focus that Extra gum gives you. Extra aims to help students stay focused in order to get the most out of their schoolwork.

Brand Advantages: Portable, Affordable 

Brand attributes: Long-Lasting, Convenient

Brand Experience: Concentrated, Energized 

The goal of this campaign is to show students that chewing Extra gum can help them lock in while studying or in class. After seeing the advertisements students should feel motivated to try Extra gum as a simple and convenient way to help them focus. I want the campaign to make students think of Extra gum as a helpful and crucial part of their everyday school life. 

Kevin Liu

More often than not, people feel uncomfortable or unsafe waiting alone at the bus stop during evening hours. Even when strangers are present, the nerves don't seem to subside. In cities like Oakland, California, where the rate of crime is twice the national average, the US Department of Transportation hopes to support the local community by advertising the new safety and security the FTA provides via increased video surveillance and law enforcement presence. However, many are still worried, despite the awareness of increased security measures to protect night-time waiters. Thus, the advertisement not only needs to provide re-assurance, but actively make the effort to discourage bad faith. Through the psychology of a painted watchful eye, the advertisement is both reassuring and ere, where people may feel safer waiting at the bus shelter alone.

COMPANY PROFILE section

There are three parts to this.

Part 1: The company/organization is the US Department of Transportation, specifically the Federal Transit Administration, which has complete oversight for safety on public transport. The locations of the FTA are all public transport vehicles and their stops all over the country, jointly overseen by local and state law enforcement, and their size is as a branch of the federal government. The goal of the company is to maintain people’s safety while waiting for and on board federally sponsored public transport. The specific service advertised is crime watch. Many people feel vulnerable or unsafe waiting at a bus shelter, especially when it’s dark out, and the advertisement wants to both convey the services of surveillance that are already in place and also re-assure the safety of those who might be feeling otherwise. 

Part 2: Oakland, California, because according to crimemapping.com, Oakland has the highest reports in the region of street crime. Theft, burglary, and robbery in general are at the rate of 78.67 per 1,000 residents, which is double the national average. East and West Oakland remain dangerous despite some moderate decreases in crime rates in other Oakland districts. 

Part 3: Just as with your brandmark project, I want you to add some single-word (or short phrase) descriptions to the following prompts>
Brand advantages: Authority-backed, nationwide reach, public trust, existing infrastructure

Brand attributes: Vigilant, reliable, protective, watchful
Brand experience: Aware, reassured, alert, protected

GOALS section

The call to action asks everyday individuals to be on the lookout for others, to ‘watch each other’s backs,’ and to remain vigilant for the sake of everyone. The poster is meant to be a bit disturbing in order to not only simulate the unease of feeling in danger, but also to act as a guard against petty theft through the psychological effects of a big watchful image of an eye on the advertisement.

Sean Phelps

Founded in 1965 by a team of researchers at the University of Florida, here at Gatorade we strive on fueling success for all of our athletes and exercisers. We are an international multi-billion dollar company, and we hope to reach every stage of every athlete's journey. Our products aim to aid athletes in achieving their feats through stylish and effective hydration.

We are aiming to reach all who find themselves in need of replenishing hydration after exercise. Plano Texas is a great example showcasing a younger audience composed of athletes in need of a hydration/sports drink.

Brand Advantages: 

Fast Hydration

Effective Replenishment

Affordable

Wide ranging product variety

Reliable 

Brand Attributes:

Bold

Intense

Athletic

Achieve

Competitive

Brand Experience:

Refreshing 

Energizing 

Cooling

We hope to convey a simple message across all posters, that by drinking Gatorade it gives you an athletic spark. All posters will have our signature slogan “Is it in you?”, and an image of someone accomplishing an athletic feat. This creates a double metaphor, where “Is it in you?” is not only referring to having Gatorade in your body helping aid exercise, but also asking if the athletes drive and determination to achieve are already inside you. The image of the athlete answers that question, and that drinking Gatorade helps bring it out.

Matias Silva-Wong

Adidas was founded in 1949 by Adolf Dassler. It became famous in the 1950’s during the 1954 world cup. It then expanded globally in the late 20th century and has since been Nike’s competitor. The product this ad campaign is for is the adidas predator soccer cleats. This line of soccer cleats started in 1994 and was specifically designed to help players control and strike the ball better and look better while playing soccer. 

This ad campaign is going to be in LA because it offers the perfect combination of a really big soccer culture/community with the ability to spend on soccer gear like the Adidas predator cleats. LA has a huge number of youth players that are involved in soccer, they also have a professional team, which helps drive interest in the sport. Finally the city has a large and diverse population which means there are many families who both value soccer and are willing to invest for their kids. Los Angeles creates an ideal environment to advertise this shoe.

Brand advantages: 

• Trusted 
• Reliable 
• Durable 
• Elite 

Brand attributes: 

• Bold 
• Modern 
• Dynamic 
• High quality 

Brand experience: 

• Makes players feel more confident 
• Confident 
• Empowering
  
   

The goal of this campaign is to create a memorable and impactful message that portrays the adidas predator as a must-have for young or old players. Each poster will aim to capture the attention of any player. People should feel confident and powerful when they wear the shoe. The design of this shoe should create a sense of excitement and ambition for players.

May Nguyen

The company being advertised is Sakura Color Products Corporation's North American division, Sakura Color Products of America, Inc. The main corporation is based in Osaka, while its North American branch is located in Hayward, California. The company manufactures stationery which is available in various stores across America and some other countries. Some products from it include ballpoint pens, gel pens, pen refills, pencils, colored pencils, markers, highlighters, brush pens, erasers, glue pens, pastels (oil and chalk), watercolors, acrylic paints, brushes, palates, oil paints, and crayons. It states a mission to promote human creativity, deliver quality products, and embrace improvement with positivity, while trying to ensure employee discrimination or harassment based on race, gender, or sexual identity do not occur. 

This campaign would promote a specific type of pen manufactured by Sakura (the Pigma Micron pens), so the desired result would be a viewer's compulsion to purchase some. There is no store that specifically sells Sakura products, so the most important aspect highlighted should be the unique positive attributes of the pens. Because of this, it would be important to inform potential viewers some qualities of Pigma ink, which include being waterproof, fade, chemical, feathering, or smearing-resistant, and being non-toxic. The main idea would be to show something that promotes the Pigma Ink pens as high quality, consistent permanent ink pens in order to make a good impression of the brand that lasts until they encounter it at some store's craft section. It could incorporate the pens' viability for signing documents, something having children tends to accumulate. 

1.  Convey that the product advertised is from Sakura Color Products.
2.  Convey that the product's ink is high-quality and permanent. 
3.  Convey that the product is a Pigma Ink Micron pen. 
4.  Convey a friendly and positive image. 

 The bus station advertisements should be located in Philadelphia County, PA. The zip code is 19120. The market segment group prevalent and to be advertised to there is 42, "Multi-Culti Mosaic", which would be mid-scale younger adults with children. Many of them are first-generation Americans with median yearly incomes of about $48,000. They usually rent in urban areas and are high school graduates who might eat at WingStop, listen to Spanish Adult Hits, or visit Las Vegas. Most are about 25-44 years old. 

Brand advantages: Established, reliable, progressive, international

Brand attributes: creative, innovative, quality-focused, humble, conscious

Brand experience: variable, professional, long-lasting, positive, friendly 

Oliver Stevenson

COMPANY PROFILE:

Part 1: For the bus shelter project, I will be advertising for the company SeatGeek. SeatGeek is a ticket selling company that is based in New York City, NY. They are a top ticket reselling marketplace for sporting events, concerts, and theater. SeatGeek primarily operates in the United States, Canada, and the United Kingdom. The primary service that I will be advertising is the variety of events that SeatGeek provides tickets for, and highlighting their easy to use mobile app. The mission of SeatGeek is to help fans experience more live events by making the process of buying and selling tickets simple. One of their main goals is to keep prices honest, unlike other reselling sites that can hide extra costs and fees, they will show you the total cost (including fees) up front. 

Part 2: Arlington County, Virginia. I chose this county because most of the people who live here are midscale to wealthy, and they reside around many big sports teams, and events. Arlington County is a short drive away from Wizards, Capitals, and Nationals sporting teams stadiums, as well as many other concert venues and theaters.

Part 3:

Brand Advantages: Transparent, Comprehensive, Competitive.

Brand Attributes: Digital, Smart, Modern.

Brand Experience: Seamless, Fast, Reliable.

GOALS:

The primary goal of the poster is to get people to download the SeatGeek app and browse for upcoming events in the Washington D.C., Arlington area. To accomplish this goal each poster will have a QR code to scan sending the person to the app store to download the app. We want people to think that SeatGeek is the best ticket reselling marketplace, and that they are in the right hands. They should feel confident while buying their tickets, not anxious about the expensive pricing.

Elijah Sam

      The brand that I have chosen is Sprite which is a widely known soft drink, owned by the coca cola company. The headquarters for Sprite is located  in Atlanta, Georgia, This brand is recognized as being specialized in having different variations of this drink such as lemon lime as well as having zero sugar options. Sprite distributed all over the world, which reaches millions of people each day. Sprite often associates itself with sports as well as music. Sprite’s most recent advertisements feature a lot of recognizable celebrities to further advertise their products The main area for this ad is Palm Springs California because of its warm weather and its vast population of different age groups. This area has a large population of people of all age groups which would pave the way for trends in this environment. The hot weather would also increase the demand for cold and refreshing drinks, which would make Sprite stand out to the public. 

Brand advantages:

• Affordable
• Trendy
• Widely Known
  
   

Brand attributes:

• Bold
• Appealing
• Energetic
  
   

Brand experience:

• Cool
• Eye catching 
• Refreshing

This goal of this campaign is to give people a reason for using this product as a source of refreshment. This would bring the audience's attention to this product.This would have people choose Sprite as a tool to be refreshed and cool.

Elizabeth Kim

Part 1: Talk about the general company and mission of the company.

• Broadway. Located around Times Square in Midtown Manhattan, specifically between West 41st Street and West 54th Street, and Sixth and Eighth Avenues. Quite a big theatre, 41 officially with 500 seats each. Mostly puts long-running musicals, new plays, and limited-run revivals. 

Part 2: State & County for target group + Relevant details.

• Albany County, New York. 12201
• Upper Midscale Younger Mostly w/o Kids
  • 25-44-year-old adults who are influential in their communities and social networks and are very tech savvy. The segment is a common address for upper-middle-class singles and couples who are balancing work and leisure pursuits while living in apartment complexes surrounded by ball fields, health clubs

Part 3: 

Brand advantages: 

• well-known / big name / recognizable
• famous
• bold + extravagant
• charming

Brand attributes:

• approachable
• elegant
• creative
• entertaining
• unique
• warm

Brand experience:

• welcoming
• accessible (as in with wheelchair access, etc)
• grand
• caring
• understandable
• down-to-earth

Goals: What do you want people to do/visit/think/feel/know after seeing these posters?

• To feel inspired to go watch a piece of musical theatre live on stage, as it's an amazing form of artwork.

Ishaq Fahd

Pt 1:

Louis Vuitton is a huge luxury clothing company that was founded in 1814 in Paris. The brand's main aspect is to create Luxury Statement pieces mainly for people that are in the higher class category. They are well known for the classic louis vuitton pattern and their contrast of brown products. 

Pt 2: 

For this ad campaign, we would like to promote our new selection of shoes that was recently published to the public. We would like to target the higher class. Our advertisements would be in the Beverly hills area due to the amount of higher class citizens that live in the area. 

Pt 3:

Advantages: Advertise to higher class people for a higher chance of selling our products

Attributes: Ads that i will create with make the product pop out and attract the viewers

Experience: Clothing, vintage, modern, luxury

Goals:

Make viewer say damn thats clean

Make viewer have a dream shoe in a way

If viewer has big money we have a bigger chance to get them to purchase

I want viewers to know what product we recently created

Yohan Lee

American Express is a corporation founded in 1850 and currently most recognized for their credit cards. Originally a mail delivery company the company eventually expanded into providing payment and travel services. American Express currently offers credit cards and banking services for consumers and corporate clients. What sets American Express apart from its competitors is its sense of luxury and distinction that it gives to its customers. 

The outdoor ads will be located in Downtown San Francisco appealing to high-income professional and business owners demographic that more often use credit cards to seize financial opportunities and manage and invest money for growth and are after premium rewards and services to make the most of their money, which is a perfect target audience for American Express.

Brand advantages: trusted, rewarding, prestigious.
Brand attributes: reliable, premium, convenient.
Brand experience: status, 

This commercial is designed to position American Express as the first choice in high status, premium credit cards for business and personal expenditures. We hope this advertisement will be seen, remembered and, in the process, American Express will be seen as the card that manages and increases your expenditures capturing more opportunities. American Express is a prestige, coveted, powerful card that people want to use.

Zev Leichenger

Part 1

Meta Platforms, Inc. is a big tech company in California that owns apps like Facebook and Instagram. For this project, I’m going to advertise their smart glasses, including the Ray-Ban Meta glasses and the Meta x Oakley glasses. These look like normal glasses but can take pictures, play music, make calls, and use voice commands. Meta’s goal is to help people stay connected and make technology easier to use.

Part 2

his ad is intended to target the general young to middle age population of Santa Cruz. Santa Cruz is one of the best options because majority of City of Santa Cruz's population is 18 to 65 with the median age at 40 years old. This age group is more likely to be interested in new technology and products that make everyday life easier. Many people in this area also have active lifestyles and spend time outdoors, which makes hands-free devices like smart glasses especially useful and appealing.

Part 3

Brand advantages:
Innovative, hands-free, convenient, stylish

Brand attributes:
Modern, sleek, tech oriented, Online, easy

Brand experience:
Seamless, effortless, immersive, everyday use

Madie Walters

Part 1:

Levi Strauss & Co. is a company founded in 1853 by Levi Strauss. He opened his business in San Francisco California in the height of the California Gold Rush. During his work he realized that the working people needed sturdy clothes that would last. He and tailor Jacob Davis combined copper rivet reinforcements with tough denim, leading to the first manufactured waist overalls in 1873. Today, we call them "blue jeans". What started as a company targeted to the American workers transformed into a fashion stable. Levi’s have been used by miners, cowboys, rebels, rock stars, presidents and everyday men and women. “Levi Strauss & Co. is one of the world’s largest apparel companies and a global leader in jeans. We have some 500 stores worldwide, and our products are available in more than 100 countries. The Levi’s® brand is just part of our story. We’re also home to Dockers®, Signature by Levi Strauss & Co.™, Denizen® and Beyond Yoga®.” (Levi Strauss History).

Location: Levi’s headquarters is located at 1155 Battery St, San Francisco, California, 94111, USA

Range of products: Levi Strauss & Co. sells a vast, constantly evolving range of apparel like jeans, tops, jackets, and accessories in more than 110 countries. They operate approximately 3,400 brand-dedicated stores and shop-in-shops worldwide.

Products: Levi’s most popular products are their various cuts of jeans including their most iconic “501”, “Low Loose”, and “Super Low Loose”. Each of these various cuts of jeans are known for their comfortability, durability, and iconic red tab and tan leather patch on the back displaying two horses pulling a pair of jeans in opposite directions displaying their durability.

Social Values:

• Levi’s takes public stands on social issues, including gun violence prevention, LGBTQ+ equality, and racial justice. They were the first Fortune 500 company to offer health benefits to unmarried domestic partners in 1992.
• Levi's focuses on creating durable products ("Buy Better, Wear Longer") and has set strict goals for water stewardship, reducing emissions, and using sustainable materials to combat the fashion industry's environmental footprint.
• The company supports voter engagement and reproductive justice, and actively works to ensure fair treatment and well-being for workers throughout their supply chain.
•  Through the Levi Strauss Foundation, the company invests in community partners worldwide and provides paid time off for employees to volunteer.

Workplace:

• Empowerment & Well-being: The company focuses on worker well-being, offering mental health resources through partnerships with firms like Thrive Global, and a flexible, hybrid work model known as "SEAM(less)".
• Community Day: The company hosts an annual global day of service where employees volunteer in their local communities.
• Employee Recognition: The company has a generally positive reputation and prides itself on a "human-centered"

Beliefs: Levi's operates on the core belief that how they make their products is as important as the products themselves. 

• "Profits Through Principles": The firm believes in leveraging its business success to be a force for positive change.
• Authentic Self-Expression: Levi's believes in promoting body positivity and allowing employees and consumers to be their authentic selves.
• Responsible Stewardship: They believe in acting as responsible stewards of natural resources, aimed at building a more sustainable future.
• Courageous Leadership: The company believes in using its voice to speak out on important societal issues to drive change.

Part 2:

I chose Los Angeles County (more Downtown LA). There is a large population of gen-z and millennial consumers. Because Levi’s is a well established brand, I found it would be best to pick a high traffic city with many young people looking to follow fashion trends (which Levis has primarily shifted over to over the 21st century). With a vibrant city life Levis are very convertible from day to night. 

Part 3:

Brand advantages: Aesthetically Pleasing, Popular, Consistent, Simple

Brand attributes: High Quality, Comfortable, Durable, Casual, Reliable

Brand experiences: Iconic, Authentic Honest, Durable/Quality, Effortless

Goals:

My Goals for my ad campaign is to advertise different cuts of blue Levi's jeans using the tag-line “Live In Levi’s”. Each poster will display a model in the real world indulging in an activity. For example, hiking, hanging out with people, going to the grocery store, etc. The purpose of my ad is to allow the consumer to see the versatility of Levi’s denim. I will shoot photos of the models facing their back to the camera to display the iconic leather patch and red tag. I want this ad to feel upbeat and fun to create a positive association, as well as making it visually fun for the viewer. Each Levi’s has a story. What's yours?

Emalani Perez

Kodiak Cakes is based near the Wasatch Mountain range in Utah. It is one of the fastest-growing food brands in the nation offering a range of better-for-you breakfast and snack options. Their products range from their signature whole-grain flapjack mix to toaster waffles, baking mixes and on-the-go snacks all made with clean ingredients and packed with nutrients to fuel anyone’s daily adventures. Their mission is to inspire more adventurous lives by fueling epic-days with nutrient dense breakfasts. They value community, exploration, bravery, and sustainability. Their products and recipes prioritize flavor, nutrition and real “from-the-earth” ingredients. Kodiak fosters inclusive workspaces that encourage community, collaboration and authenticity. Through these core values they aim to make an impact on the food space and restore a healthy attitude around well-balanced lives and encourage people to get outdoors. 

The Ads will be located in Camas County in Idaho. In southern Idaho, Camas County is full of natural beauty and outdoor adventure opportunities. Families in Camas County have many options to get outdoors with all of the lakes, mountains and hiking trails surrounding the area. The primary demographic is midscale young people with kids. This group averages between ages 25-44, tending to have kids/ a family and making about $50,000 a year. In general many people in this category tend to have a high school education or less and are blue collar workers. People in this demographic tend to like outdoor/ “woodsy” activities like hunting or watching the show Moonshiners.

• Brand advantages:
  • Simple Ingredients
  • Kid and Adult Friendly
  • Original Recipe
  • Nutritionally Dense Products
  • Inexpensive
• Brand attributes:
  • Friendly
  • Strong Familial Culture
  • Adventurous
  • Healthy
• Brand experience:
  • Delicious
  • Unique
  • Satiating
  • Sustainable 

After seeing these posters viewers should be reminded of the brand logo and interested in exploring product options. At their next grocery run hopefully they will stop and look at Kodiak products, remembering the ads they saw. The ads should have those passing by intrigued by the visual aspects, leaving the brand-name stuck in their mind. Those who can stop to see should value the detail in the design and pick up on the brand attributes (friendly, healthy, unique)– inclining them to find Kodiak Cakes at their local store. 

Aidan Tan

The company is the National Park Service, who manage 63 national parks across the US and have over 20,000 employees and 131,000 volunteers. I'm advertising for their main source of income, visitation to their parks, which brings in around $350-$365 million dollars annually. Using pathos, this ad aims to appeal to the consumer's curiosity to visit these parks and bring in more visitors, increasing the park's income. NPS’s core values are to preserve natural and cultural resources unimpaired, promote enjoyment and education, and ensure shared stewardship for future generations.

My target audience would be the group living in 10014, or West Village in New York City. The demographic that lives here is primarily 25-54 year olds, perfect for people who want to explore, with the dominant group being 25-34 year olds and most groups having post-graduate degrees. This is perfect because they’ve spent a lot of time studying, likely not getting to pursue their personal hobbies, and the ad offers them the opportunity for a nature getaway. Public transportation is also very popular in NYC, and ads would likely be seen constantly by the same people, planting the image of National Parks in their head.

Brand advantages: Amazing scenery, getaway, nature, immersive, knowledgeable rangers.

Brand attributes: Dedicated, experienced workers, interactive.

Experience: Friendly, professional, empathetic.

After seeing these ads, the consumers should feel inspired to make the most out of their lives and feel the urge to travel to nature. They should feel dissatisfied with only seeing online clips and pictures of nature and know that the National Park Service is welcoming them. The consumers should look into different parks in their free time and start planning a trip to visit a park.

Salem Sehiri

Patek Philippe SA is a Swiss luxury watchmaker and clockmanufacturer established in 1839. The company is named after its two founders, Antoni Patek and Adrien Philippe. Patek Philippe is one of the oldest watch manufacturers in the world with an uninterrupted watchmaking history since its founding. It designs and manufactures some of the most complicated mechanical watches of the world and is widely considered to be one of the most prestigious watch manufacturers in the world. The company's motto is "You never actually own a Patek Philippe. You merely look after it for the next generation," Patek often only sells to people with children so the piece has an heir to be passed to.

I would target the 94027, Atherton county district (the richest county in California). These people can afford our prices and will leave a great fortune for their children and heirs. 

Patek Philippe’s logo is the Calatrava Cross, a 12th-century Spanish symbol featuring a red Greek cross with fleur-de-lis ends, originating from the Knights of Calatrava to represent honor and bravery. I’m making a series of posters of three different types of warrior soldiers with Calatrava Crosses on their armor and one big logo in the middle. Each will contain a central word like “dignity, honor, bravery” paired with an image of the new watch releases above everything. In the bottom, the Patek logo with the name of the new watch collection.

I would target the 94027, Atherton county district (the richest county in California). These people can afford our prices and will leave a great fortune for their children and heirs.

Brand advantages:

• Timeless
• Exclusive
• Investment-grade
• Handcrafted
• Precision and Quality control

Brand attributes:

• Elegant
• Precise
• Sophisticated
• Understated
• Extremely well crafted products

Brand experience:  

• Legacy
• Status
• Aspirational
• Intimate
• Legacy-focused
• Personal

Colin Chan

BUILT is a large company located in American Fork, Utah that focuses on making protein bars that have a marshmallow texture or a normal solid texture. BUILT values quality over quantity, and dedication and hard work over talent. At BUILT, it's a friendly environment where all ideas are encouraged to be shared regardless of how crazy they may be. Our workspace values what the quality of the bars are like and pride ourselves in the high quality texture and ingredients. This advertisement is meant for those who are looking for a small boost in their fitness journey or just a healthy tasty snack. BUILT has a core value of hard, smart work where you work to better the customers experience rather than money for yourself. 

BUILT’s target audience is in Colorado which is ranked the fittest state in America. In Colorado, over 90% of its residents are actively exercising. Most residents enjoy hiking, running, cycling, cross fit and going to the gym. These are all activities where a BUILT bar would come in handy, whether it’s for a boost in protein, energy or just a tasty snack. 

Advantages: BUILT bars have a unique marshmallow texture compared to other protein bars, it is tasty and provides a good amount of protein and energy. These bars can be found in any COSTCO and most retail stores. BUILT bars are available to purchase online and have easy shipping.

Attributes: Experienced hardworking workers, website for easy purchase, convenient, high quality and quantity

Experience: Easy access, friendly, professional, 

After seeing this advertisement people should feel excited to try this protein bar. They should feel like a BUILT bar is something that will help them along their fitness journey whether it's for quick energy, protein, or overall muscle growth. This advertisement will hopefully encourage people to look into BUILT bars and shop around to find flavors they like.

Luis Gomez

Tristan Tungalagsaran

Abigail Laudencia

Norhan Abdelhalim

Luis Gomez

Clara Cunningham

Daniel Berenguer

Manuel Hernandez Escamilla

Sean Phelps

Amber Nguyen

Noah Hance

Ishaq Fahd

Daniel Berenguer

Oliver Stevenson

Stella Dorman-Dimitrov

Norhan Abdelhalim

Jonathon Gonzalez Ceja

Jonathon Gonzalez Ceja

Armando Ramirez-Mantilla

Dara Fisher

Ethan Zhang

Armando Ramirez-Mantilla

Tenzin Palzom

Salem Sehiri

Emalani Perez

Ellie Wong

Yohan Lee

Elijah Sam

Yohan Lee

Avery Newell

Elias Denny

May Nguyen

Mateo Sandoval

Zev Leichenger

Margaret Chen

Kiara Tellez-Hernandez

Kevin Liu

Matias Silva-Wong

Jackson Cook

Brady Daniel

Oziel Miranda Navarro

Jill Winnacker

Giselle Lund

Nathan Tretriluxana

Abigail Laudencia

Ella Lau Jurado

Clara Cunningham

Jaden Greene

Tugi Davaabayar

Isaac Peterman

Aiden Chipres

Tristan Tungalagsaran

Keeyon Thomson