DESIGNER

Roan Millett

PROFILE/DESCRIPTION

Magic wears is a small chain of clothing stores that sell magical clothing that make your life more convenient. Like backpacks that can store more stuff then is physically possible, shoes that make you run faster and gloves that make stuff you pick up lighter.

GOALS

Brand advantages

• One of a kind
• Reliable
• Not expensive for what it is
• Everyone could benefit 

 

Brand attributes 

• Credible 
• Useful
• trustworthy

 

Brand experience 

• Friendly 
• Serious