DESIGNER

Reagan T, Samten W, Sam M.

PROFILE/DESCRIPTION

5 Hour Energy, produced by Living Essential LLC has released a new Carrot flavor, a much healthier version of 5-Hour Energy that contains two full servings of fruits and vegetables, your daily dose of vitamin C, and less caffeine than a cup of coffee, as well as additional herbs and extracts to improve alertness!

GOALS

We, wanted to convey the playfulness of the younger audience, we did this with the cartoonish carrot replacing the running guy usually found in the 5 hour logo. We then changed the colors of the actual logo to more pastel carrot colors to further convey the carrotness/healthiness of the product.