DESIGNER

Beatrice Koritz

PROFILE/DESCRIPTION

BrownLeaf Backpacks is a backpack company aimed at elementary school through high school students. Our goal is to create high quality  backpacks for all school environments. Customizable for both children and young adults designed with care and consideration. BrownLeaf Backpacks are environmentally sustainable and long lasting.

GOALS

Brand Advantages:

• Local to California 
• Customizable to your needs
• Sustainable
• Socially active

Brand Attributes:

• Dependable
• High quality
• Trustworthy
• Prioritizes the customer
• Reliable

Brand Experience:

• Welcoming
• Inclusive
• Child friendly
• Kind