DESIGNER

Ynes Chavez

PROFILE/DESCRIPTION

The company I will be representing will be Ariana Grande Fragrances. This company creates great quality perfumes which are distributed all around the world. This company creates unique fragrances that are meant to evoke different moods and phases of love. The purpose for this advertisement is to promote how these perfumes are made out of natural ingredients and healthy. The ad campaign will be scattered in LA mostly around Hollywood because I am advertising these products to younger people who are more likely to buy the products, which are the kind of people in this area.

Brand Attributes: 

Attractive

Refreshing

Iconic

Brand Advantages: 

Clean

Natural

Higher Quality

Brand Experience: 

Playful

Fun

Nostalgic

Positive

GOALS

This advertisement is meant to promote how clean, healthy, and natural these products are, the natural products will add a feeling of a refreshing scent. This will compel people to buy the products and try out these fragrances. This is meant to catch the attention of people in their late teens and/or early twenties. Younger people listen to Ariana Grande so therefore her fragrances would likely be targeted at the same audience.