DESIGNER

Hannah Hajnal

PROFILE/DESCRIPTION

Part 1: The Honest Kitchen Pet Food is popular and well known for their organic and beneficial pet food globally. It was created in 2002 and began its creation in San Diego California. It was founded by Lucy Postins. This company offers fresh produce and are free from fillers. The Honest Kitchen makes healthy and human grade food for both dogs and cats. It's designed to make sure the food is high quality and nutrious almost good enough for humans to eat. My design will have pictures of dogs that are real in my life, and I'm thinking to do a simple yet modern design. The Honest Kitchen bag of food will be next to the face of dogs with a catchy quote line above both of the items. My goal is to spread more awareness to help owners support better digestion and health for your own pets. This bus shelter AD will help promote clean eating for pets. 

Part 2: 

Who: In Los Angeles 

Where: Pet owners are often in LA 

Brand advantages: Performance, Wide Availability, Transparent Sourcing 

Brand attributes: Health-Focused, Human Grade Quality, Allergy Friendly Formulas

Brand experience: Quality, Positive Customer Feedback, Sustainable Prices

 

GOALS

My goals of my bus shelter ADs is to make pet owners feel inspired to buy healthier food choices for their pets. I can add a QR code to it to make people feel more engaged with my posters that leads to a link more about the honest kitchen and why it's different from the rest of the other pet foods. (Dogs&Cats).