DESIGNER

Scarlett Collier

PROFILE/DESCRIPTION

A Cup of Hedge is a hedgehog cafe where you can play with hedgehogs while enjoying a cup of tea or coffee. The target audience is people who like the adorable, prickly creature. The goal of our cafe is to create a relaxing environment for customers while enjoying the company of hedgehogs. The cafe is a small brand that's only active in a few states that haven’t banned hedgehogs from being someone’s pet. We wish for the company to continue to have a relaxing environment for our customers and the hedgehogs.

GOALS

Brand Advantages

• Fair pricing
• Availability
• Attracts talent

Brand Attributes

• Welcoming
• Good service
• Understanding

Brand Experience

• Friendly 
• Simple
• Calming
• Relaxing
• Cute
• Comfortable