DESIGNER

Saskia Braucher

PROFILE/DESCRIPTION

The purpose of this project is to continue to portray the message that Above the Influence tends to express. Above the Influence is an anti-drug campaign focused towards teenagers. Their ads appeal to young people because of their youthful designs, while expressing a more serious message about not doing drugs.

GOALS

The design should be neat and dramatic, while still managing to appeal to a younger audience. Real people smoking represents something that teenagers shouldn’t be doing, in a very simple, regal way that is threatening enough so as to discourage teens from doing it.