DESIGNER

Pedram Yazdan Nezhad

PROFILE/DESCRIPTION

Adobe is an editing software company located in San Jose, CA with a staff team of 29,945. They do photo/video editing and digital art software. Our main source for the ad is Adobe Photoshop with the new AI software. When a photo is edited it's probably 90% done by Adobe Photoshop or that's the first thing that comes to people's mind. We are going to show how cheap but great Adobe AI editing software can do with just a few words and less than a minute. By only using Artificial intelligence.

Since Adobe is well known in California we are going to target New York City since it's becoming a big location for video recording and photo editing. New Yorkers do not have time or money to waste other than work and rent, that's where Adobe AI comes into play with easy software that is liable. New creators are young people looking to save money on software but doing it the right way.

Brand advantages: 

used by big brands

well known brand

Liable software
Brand attributes:

Cheap

Trying new things 

AI robot

versatile
Brand experience: 

Friendly customer service

easy to get started with

Have been around 1982

Goals:

My goal for the posters is that people would look at the posters and imagine what images they can make with the AI. Other goals for the posters are that Adobe PhotoShop AI is easy to use and fast, that's why we picked “Imagine the Unimaginable '' as a slogan for the posters. As the Images are placed in NYC and all the images include NYC vehicles the poster should connect with the people living there.