DESIGNER

Annabel Driussi

PROFILE/DESCRIPTION

Google, Inc. Don't be evil™. Google Inc., founded in 1998 with headquarters in Mountain View. It's best known for its search engine, Google Search, but it also has its hands in many other projects. Some are more famous than others (think Google Glass and self-driving cars, versus Google Goggles [seriously what is that]), but perhaps one of their more well-known products is Google Play, an online store that specializes in selling music, ebooks, movies, apps, news, and their own physical products. Google Play Music offers a $10 per month paid subscription service for free, all-access music. There's a month-long free trial of the product out there too. My target audience is digital age people who buy digital age stuff. AKA upper-middle class or wealthy people with steady income that can afford to pay $10 a month for all-access music; or for people like me who are still teenagers but spend so much on music that it makes financial sense to just purchase the paid subscription. My concept incorporates freeze frames of exciting musical events (i.e. drummer mid cymbal-crash) about to happen with the words, "Press Play." At the bottom of these posters it will advertise the free month of all-access music.

GOALS

Market towards young adults with upper-middle income levels; online shoppers. 22207 area code. Goals: 1. Get people to try a free month of all-access music. 2. And then eventually sign up for a paid subscription. 3. Market digital music to the internet generation.