DESIGNER

Genevieve Yang

PROFILE/DESCRIPTION

COMPANY PROFILE section

Part 1: Tell us about the company in general... location, size, range of products or services that it has. Tell us about the specific service or product you are advertising. Tell us about the mission of the company... the social values it has, the type of workplace it has... basically anything that you think will help viewers gauge the effectiveness of your ad campaign. 

◊ Delta Air Lines, Inc. is a major airline in the United States headquartered in Atlanta, Georgia. Delta operates nine hubs and over 5000 flights daily, serving 325 destinations in 52 countries on six continents. Delta ranks first in revenue and brand value among world's largest airlines. The mission of Delta is to encourage wealthy aged 18-30 individuals to travel the world, and choose Delta Airlines. Delta is notoriously known for empathetic compensation and accommodation for any issues.

 

Part 2: Provide a county+state for your target market and provide some relevant details about a market segment group that resides there.

◊ San Francisco County in California.

This area, San Francisco County, is perfect for advertising travel as it is almost entirely filled with wealthy individuals. Many residents often visit Los Angeles, so they will probably be open to visiting even further places. I chose this area due to their wealth and interest in traveling.

 

Part 3: Just as with your brandmark project, I want you to add some single-word (or short phrase) descriptions to the following prompts:

Brand advantages: 

Comprehensive

Adventurous

Open Ended

Luxurious

Safe

Brand attributes:

Progressive

Thrilling

Memorable

Relaxing
 

Brand experience:

Empathetic

Welcoming

Dedicated

Warm

Kind

Accommodating

GOALS

 

GOALS section

In this section, I want you to describe a call-to-action for this particular campaign. What do you want people to do/visit/think/feel/know after seeing these posters?

After seeing these posters, I want individuals to feel a sense of adventure and desperation to travel and see the world. I want them to realize how much they could be missing out on if they don't travel.