DESIGNER

Hailey Reinhardt

PROFILE/DESCRIPTION

AIRO is a Finnish based small cycling apparel company. It is catered to elite and advanced amateur cyclists looking for a competitive edge through bleeding edge wind tunnel tested aerodynamic cycling kits. We make the fastest cycling skin suits for time trial and track cyclists. Every product is wind tunnel tested. The word comes from the “aero” as in “aerodynamic” but also means “lifting off” or “taking flight” in Finnish. The logo is supposed to resemble a frontal view of a time trial cyclist with their head down and hands tucked. More than that, tying into the Finnish definition, the logo looks like a set of wings, and would be printed large on the back of the jersey.

GOALS

Brand Advantages

• Fast
• Clean
• Time Trial Cyclists
• Swift

Brand Attributes

• Elite
• Efficient
• Sharp
• Fast

Brand Experience

• Excellence
• High Level
• Winning