DESIGNER

Anthony Scussulim

PROFILE/DESCRIPTION

Arc'teryx is a recognized brand that makes high-quality outdoor apparel, such as jackets, backpacks, and climbing gear for outdoor people. It is based in Vancouver, Canada, and is often recognized for durable and high-performance products under extreme conditions for all activities, from hiking to climbing to skiing. Arc'teryx is environmentally conscious and makes all products with sustainability in mind, not only to create practical outdoor gear, but also products that are environmentally friendly. In this ad, I want to promote their outdoor apparel line in Boulder County, Colorado, where the population is mixed with outdoor people that engage in many outdoor experiences from hiking to rock climbing to skiing. The purpose of this advertisement is to hype-up Arc'teryx's brand values, where outdoor adventurers can trust the company's outdoor gear, for every adventure. At the first site of the advertisement, I want the audience to be inspired and confident to pick Arc'teryx’s outdoor gear for their next adventure, while also encouraging viewers to visit the website or local store to view the products.

GOALS

Brand Advantages:

• Durability
• Innovation
• Performance

Brand Attributes:

• High-Quality
• Sustainable
• Technical

Brand Experience:

• Empowering
• Adventurous
• Reliable