DESIGNER

Lena Marchetti

PROFILE/DESCRIPTION

my brand mark is based on a made up candle company. Artisanal candles is a small company in town run by friends want to share their love and creations of smells. our target audiences is rich stay at home moms who like to redecorate and people who are into all that zen type of life. we make many exclusive fragrances that can't be found at any other store. We also do custom candles for any occasion. we We not only sell soy based candles but we also sell incense sticks, and essential oils/ sprays. 

GOALS

brand mark advantages 

• burns longer
• provides calming fragrances
• exclusives fragrances
• homemade

brand attributes 

• healthy
• all natural products

brand experience 

• relaxed
• aroma
• peaceful
• comforting
• nice and chic but not too expensive vibes