DESIGNER

Aya Essiari

PROFILE/DESCRIPTION

Bird, named after the WNBA player Sue Bird, is a local business in Albany, California that manufactures and sells women-athletic attire in order to ensure comfort, style, and practicality while on the grind. We cater to women athletes of all sizes and various sports which includes basketball, soccer, track, cross country, volleyball, wrestling, swimming, and mountain biking. We sell shoes, shorts, t-shirts, swimsuits, socks, jackets, and more which can all be worn during a workout of any kind. Our goal is to make sure women feel confident and empowered while shooting that shot or while finishing that 5K race in our clothing. Not only will we be huge source for gear, but we will also accommodate customers with a lower income by providing membership-discount opportunities and big seasonal sales.  

GOALS

Brand advantages: 

-local brand resource in an area with less athletic departments

-priority production for women of all sizes and sports

-free-shipping for online transactions and in-store delivery 

-"customer is always right" mentality

Brand Attributes: 

-exclusive

-empowering women 

-athletic

-practical

-stylized

-remarkable service 

-enthusiastic  

-safe

Brand Experience: 

-energizing

-motivating

-supporting

-successful