DESIGNER

Sophia Gladkevich

PROFILE/DESCRIPTION

​Name - Babushka’s Piroshki Company - Russian Bakery Products - Russian baked goods: piroshki, pierogi, bubliki, kulichi, sushki, blini, pryniki, vatrushki Target Audience - Russian Immigrant population in California Size - Small (private owned business, offered only in a few locations)  Goals - Provide traditional and delightful Russian cuisine 

GOALS

​Brand Advantages 

• Competitive price (works with local businesses for raw ingredients)
• Traditional and delicious flavors (tastes the same as you could find it in Russia)
• Sense of community (home away from home)
• Eco-friendly (compostable or recyclable containers/utensils)
• Flexible to customer wants (if customers want a specific product, company will incorporate product into menu)

Brand Attributes 

• Consistent
• Welcoming
• Cooperative
• Flexible
• Honest

Brand Experience 

• Comforting
• Stress-free
• Satisfactory
• Memorable
• Smooth