DESIGNER

Samuel Denny

PROFILE/DESCRIPTION

Back Alley Records

The Back Alley is a consignment record store located in Albany, CA. We have the best selection of all genres of music. Apart from Vinyls we offer CD's and other music memorabilia, in new and used condition, all for an affordable price. We buy records off our customers and we also offer exchanges if they want to trade in their old records for other ones. The store holds a welcoming and friendly nature where customers are more than welcome to hang out at.

GOALS

Brand Advantages

• Affordable
• Local
• Good Selection
• Small Business

Brand Attributes

• Appealing
• Convenient
• Negotiable in Consignment
• Good Customer Service
• Trustworthy

Brand Experience

• Friendly
• Welcoming
• Cool Place to Hang Out
• Cooperative