DESIGNER

Laurel McCroskey

PROFILE/DESCRIPTION

Revamp an old ineffective Thomas bagel bag with more appealing imagery and design.

GOALS

Appealing, makes people hungry for bagels

PRIORITIES

Good Food

Simple

Slightly Older/Non-Modern

TARGET AUDIENCE

older people looking for staple breakfast/lunch foods

BRAND CHARACTER

trusted, around for a long time, honest, simple

COMPETITIVE SITUATION

other bread product companies like Dave's are also very popular