DESIGNER

Keeyon Thomson

PROFILE/DESCRIPTION

Beats Electronics is a consumer audio company founded in 2006 by Dr. Dre and Jimmy Iovine. The company is headquartered in Culver City and became a subsidiary of Apple Inc. in 2014.

Beats operates on a global scale and is best known for its premium audio products, including:

• Over-ear headphones
• Wireless earbuds
• Portable speakers

 Age group: 16–35

• Lifestyle: Students, young professionals, and fitness enthusiasts
• Income level: Middle to upper-middle class
• Interests: Music streaming, social media, fitness, fashion, and tech

Brand Advantages

• Stylish
• Premium sound
• Wireless convenience
• Cultural relevance
• Apple integration

Brand Attributes

• Bold
• Trendy
• Youth-oriented
• Innovative
• Influencer-driven

Brand Experience

• Immersive
• Energetic
• Empowering
• Bass-driven
• Lifestyle-focused