John Hayden
PROFILE/DESCRIPTIONAdidas is a German brand and one of the largest sportswear companies in the world mainly manufacturing shoes. Im advertising 3 different pairs of shoes built for 3 different environments. The mission of Adidas is to become the greatest sport company in the world.
Brand advantages: original/classic design, variety of styles/color ways
Brand attributes: variety of styles, easy to use/navigate website
Brand experience: comfortable, light, modern, accessible
I want people to explore the variety of shoe styles that adidas offers and the functionality of those styles. Not only that but I want people to visit the website.