DESIGNER

Judy Chen

PROFILE/DESCRIPTION

Bonnie's Boutique is a store located in multiple cities around the U.S. As of now, there are almost 100 stores. Founded in 1996 by sisters Bonnie and Debbie Moore, their goal was to not only make beautiful dresses of people's dreams for prom, homecoming, and etc, but to make the dresses affordable and accessible to everyone . These one of a kind dresses are second hand or new, and they come in multiple colors.

GOALS

Brand Advantages: 

-Affordable dresses

-Good quality material

-Dresses made for different sizes (xxs to 3x)

-Trendy

-A huge variety of formal dresses

-A combination of second hand and new dresses  

Brand Attributes: 

-Fantastic staff 

-customer first

-Trustworthy

-Reliable 

Brand Experiences: 

-Friendly staff

-Very welcoming set up 

-A guarantee that customers will find the dress they want 

-Organized