DESIGNER

Jaden Greene

PROFILE/DESCRIPTION

I am creating a brand called Urban Vault. Urban Vault is a small company that started in the fall of 2025 that sells streetwear and assecories. The company is targeting  to expand into other cities all over the US in the next decade, while  located in the heart of the city of San Francisco Urban Vault also targets the people who love fashion that embraces the streets.  Urban Vault embraces the Philosophy of dedication, attractive and unique to be able to help and make people embrace their style of clothes in public. 

GOALS

Brand Advantages:

• Unique options with customizable pieces
• Luxury
• Selection
• Choice of style

Brand Attributes:

• Reliable
• Energized
• Strong - Reliable customer service
• Good point of view
• Friendly
• Trendy

Brand Experience:

• Retail
• Attractive
• Cool elements
• Social
• Unique
• Complex with art from the streets