DESIGNER

Kajuan Stuart

PROFILE/DESCRIPTION

Pine Mist is a brand of pineapple flavored carbonated soft drinks. It is the first brand to be completely focused on pineapple flavored drinks. Pine Mist is appropriate for all ages and occasions and is made with real sugar. Its crisp and refreshing during hot summer days. Each sip transports you to a tropical utopia with its strong pineapple flavor. It was first introduced in the Maldives in 2002. Because of its popularity with the tourists, it was eventually made available worldwide and now the rest of world can be blessed by the amazing flavor of Pine Mist.

GOALS

Brand Advantages:

• Reasonable pricing
• Better Taste
• Consistent

Brand Attributes:

• Refreshing
• Fulfilling
• Sweet
• Reliable
• Energizing
• Thirst quenching

Brand Experience:

• Friendly
• Helpful
• Simple
• Nice
• Open