DESIGNER

Zev Leichenger

PROFILE/DESCRIPTION

My company is Hiro's Tire Co. This company prides itself in customer service and reliability. They have 72 locations nationwide and originating here in the bay area. The original store is in Berkeley California with many others along with it in California. We want to make tire changing easier cheaper for everyone. Thousands of qualified employees help you pick your tires replace your tires and check your tires. We have roadside assistances coming soon and recently added smog checks and Oil replacements. We have tires supporting every type of person wether you're in a chill hybrid, or a sleek sports car, or forging new trails in the harsh dessert climate.

GOALS

Brand Advantages:

• competitive prices
• wide selection of products
• Nationwide brand
• 24/7 support line
• Rugged

Brand Atributes:

• Reliable
• five star service
• customer support
• since 1966
• 162 locations nation wide

Brand Experience:

• friendly
• simple/easy
• social
• active
• fun
• adaptive attractive