DESIGNER

Chris Ponicki

PROFILE/DESCRIPTION

The company I am making is a boba shop called Matcha Bubble. It is located in San Francisco, and specializes in making matcha flavoured boba drinks. I want the imagery and branding to look fun and inviting, because most people associate matcha with being a healthy drink but our drinks would all be very sweet.

GOALS

Brand advantages: good food, friendly staff, low prices

brand attributes: good service, reliable, fast service, high costumer satisfaction

brand experience: friendly, warm, social, fun