DESIGNER

Carina Trevino

PROFILE/DESCRIPTION

My company is a family owned Cat cafe based in San Francisco. My company's goal is to provide a cozy space to be around cats, read books, and eat cafe food. I think that many people have a bad impression of cats because they think that cats are mean, and I think engaging with cats in a comfortable environment could change people's perception of them. Also because cat cafes are much less common in the US than in places like east Asia, the company strives to create more of these locations in the US. It's a great invention and we just strive to spread joy and comfort through cute cats. The intended audience is people of all ages, but especially people who need a quiet and cozy place to get away from stresses. Especially good for students and cat lovers.

GOALS

I want my logo design to feel cutesy and comfortable. I want to include a cat silhouette and I want to call it Dewey's Cat Cafe. My cat is named Dewey so that is where my idea comes from. When people see the logo, they should immediately tell that this is a cozy and quiet environment. It shouldn't feel loud or scary, especially for people that might not like cats, and this is their first opportunity interacting with them.

Brand Advantages

• good place to study
• one of the few cat cafes in Bay Area

Brand Attributes

• Cozy
• cute
• ambient music
• peaceful and quiet
• family owned, small business