DESIGNER

Delara Agha

PROFILE/DESCRIPTION

Company Profile:

My company is a children's book company with books like “How to be a princess”, “How to be a knight”, except they explain actually important things in simple terms. For example: Diplomacy means being nice to people even if you don’t like them. Knights practice chivalry, which means helping people if they need help. Basketball players control finances, which is a fancy way to say money… etc.

The books look like stereotypical children's books with drawings and things like that, but they teach useful life skills and lessons. They have gender neutral terms and drawings, eg: knights with short and long hair, princes and princesses, but with the same lessons in the same book. It has racial diversity and shows people with disabilities. It is marketed towards children ages 3-7, and parents who want their kids to learn things while reading and having fun.

The logo has all of the embellishments, but the logo on the cover of each book only has one or two that corresponds to the topic of the book. A book about a chef would have a doughnut, or a book about a veterinarian would have a snake.

Mission Statement: Helping kids to learn useful life lessons while having fun and reading.

GOALS

Brand advantages:

• Useful life lessons
• Simplified explanations
• Teaching by example (through characters)
• Exciting drawings
• Diverse

Brand Attributes:

• Fun
• Exciting
• Pretty
• Useful
• Inspirational
• Encouraging
• Diverse 
• Relatable

Brand Experience:

• Friendly
• Approachable
• Changing
• Entertaining
• Inspiring
• Simple
• Representing
• Understandable