DESIGNER

Linda Li

PROFILE/DESCRIPTION

归零 Ent. or Zero Ent. is a multinational video game developer and entertainment company based in China. Develops games as well as game related merchandise, aimed towards people ages ranging from teens to adults. Mainly focused on creating an engaging and visually pleasing gaming experience, that are compatible with multiple platforms such as PC, mobile, and gaming consoles. Formed by developers and artists who are involved with the gaming community and are always open to suggestions, and new ideas. Products and games are aimed to create a temporary escape from reality and help connect individuals to create unity and general entertainment.

GOALS

Brand Advantages: 

• More compatibility
• inventive / innovative
• connected with audience
• visually appealing games / products

Brand Attributes: 

• innovative
• interactive
• connects people / community
• playful / fun
• creative
• easy to use / minimalistic

Brand Experience: 

• engaging
• casual but interesting
• cool / polished / new
• accessible
• non-stressful / easy to use