DESIGNER

Elizabeth Kim

PROFILE/DESCRIPTION

The Foxtrot Cafe

The Foxtrot Cafe is a little shop near a forest that is covered with many luscious trees and wildlife. It’s very warm and homey, made of wood. The inside has many windows to see the outside, as well as outdoor seating. 

The cafe sells a variety of things, such as warm drinks to snacks or pastries. They are well known for their hot cocoas, which are housemade and have peppermint as well as other spices inside the drink. The pastries are also made that morning, or sometimes imported from friend bakeries. 

The theme of this cafe is around the nature it’s in, so the main inspiration was foxes (because that’s my favorite animal). Foxes seemed too simple, so I incorporated “Foxtrot”, since I really like music as well. 

The logo would ideally go on merchandise (mugs, shirts, etc), and the store itself, alongside the cups / cup-sleeves.

GOALS

Brand Advantages

• reasonable prices
• well known drink name
• accessible

Brand Attributes

• understanding
• customer service
• accountable
• outdoorsy

Brand Experience

• warm
• friendly
• calm
• welcoming
• caring