DESIGNER

Winston Li

GOALS

Company: Ekolu

Identity: At Ekolu, we hope to bring you the top of the line triathlon equipment, clothes and nutrition for both professional and amateur athletes. When you put on our clothes or use our nutritional products, you can be guaranteed that they are made from sustainable materials from around our headquarters in Hawaii. Not only do we pride ourselves with the quality of our products, we are also proud of our customer service and consumer-direct business model which allows us to sell our products at competitive prices for a wide spectrum of athletes. In Hawaiian, ‘Ekolu’ means three and not only does it stand for the three sports we specialize in, it represents our three core values of sustainability, quality and affordability.

 

Brand Advantages

• Variety of products
• Environmentally friendly
• Relatively affordable
• Cutting-edge competitive equipment

Brand Attributes

• Competitive
• Athletic
• Reliable
• Rugged
• Quality
• Supportive
• Minimalistic but effective

Brand Experience

• Product satisfaction
• Eye-catching
• Consumer Direct
• Active
• Good customer service
• Friendly
• Attractive