DESIGNER

Nathan Tretriluxana

PROFILE/DESCRIPTION

Zevs Bevs is a local juice company in San Francisco. Zev “The Great” Leichenger is known for juicing his own grown fruits and vegetables for Zevs Bevs products. Zevs Bevs has two small shops in the heart of the city, and also one stall. It is open from morning to lunch, closes, and reopens to late dinner. Zev “The Great” Leichenger justifies these hours calling it, “Made for the working class.”

GOALS

Brand Advantages
- competitive price for the “worker”
- local store in competitive location
- fresh ingredients

Brand Attributes
- bold
- reliable
- for the customer
- honest
- speedy
- hip

Brand Experience
- friendly
- simple
- flexible
- social