DESIGNER

Amber Nguyen

PROFILE/DESCRIPTION

Brandmark

Chic Boutique is a local, Gen Z owned clothing store where you can get all sorts of unique pieces to add to your everyday rotation, with a wide range of sizes and styles, so you're bound to find something special. The brand thrives on sustainability to challenge modern-day fast fashion standards by selling second-hand and ethical brands only. In addition to clothing, they have a sustainability section where you can drop off your clothing for mending and take sewing classes. Overall, Chic Boutique aims to be a staple in the community for fashion lovers and eco-savvy people alike.

GOALS

Brand Advantages:

• Inclusive Sizing
• Affordable
• Ethically Made
• Stylish

Brand Attributes:

• High-Quality
• Helpful
• Understanding
• Flexible

Brand Experience:

• Impactful
• Friendly
• Costumers First
• Retail
• Social