DESIGNER

Alex Li

PROFILE/DESCRIPTION

​​Bearing High Speed Rail is a high speed rail company that operates lines on a network across California. With fares lower than BART, AMTRAK, and gas prices for equivalent distances, this company hopes to provide greater accessibility at a low cost. Speed of travel is significantly greater, allowing people to get places much quicker than before. Commute times can be cut and commute distances can get longer, without sacrificing time. Transportation hubs connect local transportation networks like AC Transit bus stops, BART stations, and AMTRAK stops with Bearing stations, allowing for greater connectivity.

GOALS

Brand Advantages:

• The only high-speed rail service
• Faster travel
• Competitive pricing (vs. car, conventional train, and plane travel)
• Large network of rail lines

Brand Attributes

• Environmentally conscious
• Friendly
• Innovative
• Collaborative

Brand Experience

• Reliable
• Consistent
• Expanding
• Simple