DESIGNER

Cooper Hu

PROFILE/DESCRIPTION

Company statement

Fei is a taiwanese based car modification company, Fei translates to Fly in english. When in Taiwan, you'll see a lot of car culture there, car modification is huge, since we’re so close to Japan,  their car culture spread to the island and everyone got hooked, people are pimping out minivans, sedans, SUVs and coupes. Fei means fly, so our parts are mainly aero and body parts, we use the colors of the taiwanese flag, as a reference to our origins. .

Goal of design

The goal of the design is to be clean and simple. The design is sharp and clear, and targets young people, It's a symbol that not only goes on our main products, its able to be worn, 

Brand advantages: 

• Unique, representation of taiwan in car communities
• Geared towards domestic audience (allows international orders)
• Specialized parts (smaller range of products)
• Quality, each part is partially hand made
• Wearable brand design
• customization

Brand attributes

• Trustworthy
• accessible to anyone
• Eco friendly
• Friendly
• Close Customer relationships

Brand experience

• Easy
• Safe
• Full refunds
• social