DESIGNER

Rowland Su

PROFILE/DESCRIPTION

 Malstrom is a wildlife/adventuring brand, which sells durable and efficient tools and materials for survival. We sell things that help with things like camping, swimming, climbing, hiking, hunting, fishing, and so on. Anything involving wildlife and survival, we have it. Our products are waste free and built to last. We are a local brand, with over 20 sites located around the bay area. Our main goal is to give adventurous wildlife explorers the tools and equipment to adventure to places never before. We make custom made tools and materials for anyone, and can ship in under 15 days. We hope to allow new discoveries using our products and help accelerate the technology used to explore nature and wildlife. 

GOALS

Brand Advantages-long lasting, durable, light, efficient, made to order, custom made, family owned, 

brand attributes-customer-oriented, trustworthy, bold, courageous, environmentally friendly, zero waste policy, innovative

brand experience-simple, great customer service, trustworthy, efficient, innovative 

TARGET AUDIENCE

The target audience for this product us that it's not rated e for everyone, hence the missing e in the word. Our products are targeted for the brave and adventurous, and for those who are willing to enter dangerous wildlife scenarios.