DESIGNER

Abigail Laudencia

PROFILE/DESCRIPTION

Loafu is a local bakery located in San Pablo that specializes in making cute, cat-themed pastries that aim to make people smile. Some of the pastries in the menu include (but are not limited to) loafing bread, paw-some biscuits, and kitty cookies. The target audience would be tourists looking for a cute, memorable cafe to visit and people who want to eat sweet pastries that will brighten their day. My goals for this brand is to communicate a cozy, friendly vibe for the bakery with some cat/pastry elements somewhere to represent what they specialize in.

GOALS

Brand Advantages:

- Consistent

- High quality

- Fresh products

- Sustainable

Brand Attributes:

- Trustworthy

- Good customer service

- Welcoming

Brand Experience:

- Cute

- Friendly

- Comforting

- Unique

- Delicious