DESIGNER

Chloe Arceno

PROFILE/DESCRIPTION

Terra is a high-end restaurant that serves different cuisines from all over the world to celebrate cultural diversity. With 10 locations in the U.S. and over 20 internationally, Terra has established itself as a global must-try food destination. Our mission is to encourage guests to step out of their comfort zones, discover new flavors, and develop an appreciation for international cuisine. Founded with the belief that food is a bridge between cultures, Terra aims to provide an experience that is both satisfying and enlightening.

 

 

GOALS

Brand Advantages:

• Open for breakfast, lunch, and dinner
• Global top chefs specializing in each cuisine; fancy/high end restaurant

Brand Attributes:

• Variety
• Universal
• Tasty
• Good service 
• Understanding 
• Sanitary
• Fresh produce

Brand Experience: 

• Satisfied
• Explored/traveled
• Changing
• Social
• Refreshing/enlightening