DESIGNER

Blanca Chen

PROFILE/DESCRIPTION

My companies name is Cupcake Queen, it offers a variety of baked desserts but its main products are cupcakes. The target audience is for children to young adults, or anyone who like sweets and baked goods. It is family owned small business but has a couple of stores throughout the state.

GOALS

Brand Advantages

• Variety of options
• Average prices
• Family Owned

Brand Attributes

• High quality
• trustworthy
• Great customer service
• known for many flavor options of cupcakes

Brand Experience

• Friendly
• Delicious
• memorable