DESIGNER

Jayden Allen

PROFILE/DESCRIPTION

The name of my brand is going to be “Eye Candy,” a decent sized singular gimmicky candy shop that would be in a kind of touristy shopping area. It would be very colorful and have a retro 80’s style vibe with a lot of bright neon LED’s along the perimeter of the room. I want the design to look kind of dreamy, with a lot of bright colors and a kind of “weird” look to draw people in

GOALS

Jayden Allen

Brand Advantages

• An interesting experience
• Unique

Brand Attributes

• Good customer service
• Gimmicky
• Engaging
• Entertaining
• Attractive

Brand Experience

• Understanding
• Fun