DESIGNER

Alec White

PROFILE/DESCRIPTION

Gospel is a music streaming service that focuses specifically on Christian music. It is a subscription service that would cost $5.99 for a month or $59.99 for an annual subscription. Additionally, there would be a Congregation Plan where a church could purchase a large plan that would give access to everyone that went to their church. This company would target current Christians, especially people who are active in Christian communities. Advertisements would be targeted in areas with high volumes of Christians. The mission statement would be to make Christian music more accessible for everyday life. Because it is an online, digital brand, the goal is for users to be spread all across the country. 

GOALS

Brand Advantages:

• Accessible
• Cheap for general public
• Cost effective for churches

Brand Attributes:

• High quality
• Large repertoire
• Reliable
• Multi-platform 

Brand Experience:

• Easy to use
• Community driven
• Connected