DESIGNER

Ella Lau Jurado

PROFILE/DESCRIPTION

A luxury travel airline where every seat is a good seat. When you fly with us, you will get extra snacks and drink options than other airlines, and we give toys to keep your children entertained on your flight. On international flights, we have seats that lean farther back, and more leg room. Every time you fly with us, you get points depending on how many miles you fly. The more points you have, you can get an upgrade or extra comfortable seating, or more drink and snacks choices. 

 

GOALS

Brand Advantages

• wider range of entertainment options
• high quality
• accessible
• customer service
• prioritizes customer

Brand Attributes

• good service
• communication
• responsiveness
• reliable
• efficient
• loyal
• positive
• security

Brand Experience

• safe
• luxurious
• social
• memorable