DESIGNER

Leo Eichenberg

PROFILE/DESCRIPTION

Hammersmith Athletic, a West London football club recently promoted to the premier league and attempting to use a club rebrand to create a global brand.

 

Brand Advantages

• Reliable partnership with sponsor
• Star players that make the team gear marketable
• Already possess a large fan base
• Rich owner willing to push the team rebrand forward

 

Brand Attributes

 

• Reliable
• Open
• High - quality apparel made
• Lack of a instantly recognizable brand or label
• Size: Traditionally mid - sized club bought by richer owner that expects to compete better than it normally does/i.e see a boost in size and wants to see a revenue boost that accompanies it

 

Brand Goals

 

• Brand targets people of all ages
• Seeks to create a trendy brand that will make a lot of money from selling jerseys and more
• Needs a rebranding in order to achieve these goals and needs an instantly recognizable logo that also has complexities that make it attractive