DESIGNER

Michael Richards

PROFILE/DESCRIPTION

My fictional company is TopSpeed Powersports. I chose this name because our deliveries and customer service will be at the highest of speeds. We sell engine and chassis parts for low speed vehicles such as go-karts, mini-bikes, or ATVs. We will have one small physical store in Pinole, CA, but the company is primarily online. The company is targeted towards hobbyists or competitors that want high quality parts that will increase their vehicle's performance. The company's goal is not to attract people to this hobby, but rather be a good source to people that are already involved. Many car enthusiasts never get to do everything they want with cars, and want a good motor sport company to fulfill their desires at a lower price than car parts. This hobby is a hobby of great studying and trial and error, so the company is all about grit, courage and perseverance.

GOALS

TopSpeed PowerSports (Karts, Mini-Bikes, ATV’s, etc)

Brand Advantages

• Powersport parts cheaper than car parts
• Same thrill for gear heads
• Variety of power sports
• Variety of parts for each variety of power sport

Brand Attributes

• Quick deliveries, help you complete your project in time
• Clear product information for people with less experience
• Includes necessary tools for projects
• Located in the Bay Area
• High quality
• Gritty

Brand Experience

• Easy website navigation
• Constant customer support for questions
• High durability