DESIGNER

Elias Denny

PROFILE/DESCRIPTION

Hot Heads is a brand that started in Arkansas sells matches to the entirety of America. Hot Heads is a name that is supposed to stand out among other match brands. We want our brand name to become the Chapstick, or Kleenex, or Band-Aids of the match industry. We want our matches to appeal to everyone that would need matches.

Brand Advantages

• Affordable
• Effective
• Reliable
• Found in most stores

Brand Attributes

• Recognizable
• Wide spread
• Trustworthy

Brand Experience

• Commonly seen
• Appealing
• Useful