DESIGNER

Tenmay Shabnam

PROFILE/DESCRIPTION

Profile:

Off-beat lolita style garments for a variety of occasions. Rejects traditional beauty standards of the aesthetic while still retaining the heart and soul of the subculture. Independent fashion label. Standard XS-XL sizing, but custom tailoring can be requested for a small fee. Designed and manufactured by a small team of creatives and artisans. One brick-and-mortar shop in [REDACTED], products distributed online through a handful of select retailers. Product development often incorporates customer feedback and interest. Mascot is MaguMagu (working title), a bottom-feeding lagoon dweller with an enthusiasm for all things cute. Targeted towards young men and women who have an interest in lolita style but worry they don’t fit the traditional lolita model archetype.

 

Brand Attributes:

Advantages:

• custom sizing
• mid-range pricing
• respond to customer feedback
• stock is based on demand

Attributes:

• quirky
• outside the box
• ugly cute
• friendly

Experience:

• customers feel heard and acknowledged
• comfortable
• high quality
• visually striking