DESIGNER

Grace Xu

PROFILE/DESCRIPTION

Studio April Showers is a small online store. Located in California and run by one artist, Studio April Showers primarily ships domestically, but also internationally. Their main products consist of handmade polymer clay earrings featuring pastel colors, food-shaped designs and intricate floral patterns. It’s mission is to provide its customers with cute statement jewelry that can be worn for many occasions. It’s target audience is younger people (10- 35) who love bright and unique fashion. 

GOALS

Brand Advantages: 

• variety of styles
• hypoallergenic
• customizable
• fast service
• reliable customer service
• affordable

Brand Attributes: 

• personal service
• unique
• fun
• gift-worthy
• customer first

Brand Experience: 

• personal
• well-made
• intricate
• detailed
• joyful
• friendly
• efficient
• reliable