DESIGNER

Kiara Tellez-Hernandez

PROFILE/DESCRIPTION

Lita is a small, family-owned business in the Bay Area creating agua frescas made with real fruits and vegetables. You can find our drinks in stores across California, from gas stations to supermarkets, so everyone has a chance to enjoy something refreshing whether you need to cool down or warm up. Made by the mothers in our family, these drinks carry the nostalgic flavors many of us grew up with, and we hope they bring comfort to those who know these traditions while inviting new customers to try something special. As a Mexican-owned business, we’re committed to uplifting our community, and a portion of our profits goes toward supporting Latino individuals affected by ICE and other important social causes.

GOALS

Brand Advantages:

• Authentic (natural/homemade)
• Easily accessible (in California)
• Healthier
• Community impact (Latinos and social justice)
• Cultural connections

Brand Attributes: 

• Family owned
• Inclusive
• Purpose driven
• Comforting
• Honest

Brand Experience: 

• Nostalgia
• Discovery
• Refreshing
• Positive