DESIGNER

Jackson Cook

PROFILE/DESCRIPTION

The company I'm making is called Cook's Crisp's. It is located in the UK. The company is a pretty small family owned business. The company was founded by my ancestors and was passed down all the way to me, our philosophy is that non artificial stuff is better! My intended audience is those who don't like the fake stuff and like the fresh stuff. This company has been passed down for generations and we are in need of a new look! 

GOALS

Brand Advantages:

• Cheap prices
   
• Variety of flavors
   
• Healthier option

Brand attributes:

• Reliable
   
• Niche
   
• Delicious

Brand Experience:

• Friendly
   
• Social
   
• Nostalgia