DESIGNER

Shreya Tamang

PROFILE/DESCRIPTION

​I will be designing a logo for a made up nonprofit called Primate Protection which focuses on the conservation of endangered primates and the humane treatment of those in captivity. It would be a fairly large company. Headquarters would be somewhere in the U.S. (it doesn't really matter where) but they would have offices in other countries. This company would strive to promote animal rights and a passion for preserving biodiversity.

GOALS

​Brand Advantages 

• nonprofit
• global company
• ethical/humane

Brand Attributes 

• trustworthy
• safe

Brand Experience 

• friendly
• comfortable
• sanctuary